Terminal Shopping Guide Needs To Manage The Psychological Accounts Of Customers.

Excellent terminal shopping guide is the person who will sell high-end and high priced products, and will be an expert in successfully managing the customer's psychological account. If customers do not have enough purchasing power and do not belong to high-end consumer groups, they can not buy high-end, high priced products, which is not the wrong way of terminal shopping guide. If customers have strong purchasing power and belong to high-end consumer groups, shopping guide has not succeeded in promoting him and buying him high-end products, but buying low-end products and even buying nothing, that is the wrong way of terminal shopping guide.

Terminal shopping guide, master the weapon of terminal shopping guide - manage customer's "psychological account"? If not, then hurry to the target customer's mind "open accounts"!

Generally speaking, a shopping guide or salesperson is used to introduce products that are relatively moderate in price and push up customers with relatively low customer resistance. They think the customer acceptance is relatively high, and it is easier to push and the turnover rate is high.

The evaluation criteria for terminal guides or promoters can sell high priced products and expensive products, and are excellent terminal personnel. Because selling high priced and expensive commodities is very beneficial to manufacturers, businesses, customers and shopping guides. Expensive products are generally of better quality and highly qualified products. The quality of the products is generally guaranteed. The profits of the manufacturers in the high-end products are generally relatively large. The two is that the businesses are selling expensive products and high-end products, and the profit margins are much larger than those of the low price ones. Moreover, the quality of the high-end products is guaranteed, and the pressure on the after-sales service of the products is much smaller and the trouble is much less. For the customers, the high-grade products are also good because of the good quality and the satisfaction of the customers. This is a good situation of "four wins".

But the reality is that they will push and sell high-end products. High priced products There are very few excellent terminal staff. Terminals are flooded with this argument: "the price of this product is too high for customers to accept, and it is hard to sell". Is that really true?

Actually, expensive and Cheap Right. customer Speaking, it is a relative concept. There is a psychological account in the mind of customers, which is free and cheap in the psychological accounts of consumers. The expensive products can be sold as long as they are promoted and not expensive. Cheaper products will not be promoted, nor will they be sold. Give a few simple examples: Nike shoes are sold in the exclusive store, the price can be hundreds or even thousands, but the same shoes are priced at 20 yuan in the free market stall, and some people may be too expensive to sell.

A bag of the same instant noodles, put in the supermarket, the price is only three or four yuan, why put in a star rated hotel can be marked to 10 yuan, in the airport waiting hall to sell, it can be marked 20 yuan? In the early years of the southern China, a rare snow disaster, a pack of instant noodles sold to the sky price of 50 yuan, and people buy it? Visible, the price is expensive and cheap is relative, terminal personnel need to do is to manage the customer's "psychological account", to promote high-end, high-end, high priced products sales.