• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Zara Is The Richest Developer In Britain.

    2014/12/10 14:07:00 31

    ZaraUKProperty Developers

    Amancio Ortega (Amancio Ortega) is not only the largest clothing retailer in the world, but now it is also the largest real estate investor in the UK.

    In the past few years alone, Ortega has invested 660 million pounds in London real estate (about 6 billion 300 million yuan).

    The 78 year old Spaniard Ortega is the general manager of the Inditex holding group. The group owns Zara, Massimo Dutti.

    Bershka

    And Pull and Bear brand.

    Because of his

    Clothing brand

    Accumulated huge wealth, ranking fourth in the world's richest list, assets of 35 billion pounds (about 335 billion 200 million yuan).

    The railway worker's son is a smart businessman. It is reported that Ortega spent a lot of money investing in London real estate in recent years. A large sum of money invested in Villa Hotel in Devon county. He also snapped up several retail outlets near shopping mall in Oxford street.

    In 1975,

    Ortega

    His first wife and his business partners opened their first Zara store in La Coruna, Spain.

    The company uses fine and fast mode to run garment production. Now it has 1863 stores all over the world.

    Inditex holding group has 6500 stores in the world.

    Related links:

    Haining Kaiyang Garments Co., Ltd., like snow leopard, is closely related to Haining leather city of China.

    "We have 25 years of history and entered Haining Leather City in 1995."

    Kaiyang chairman Xu Jianyang said in an interview with reporters, "our brand positioning for high-end men's wear has remained unchanged for many years."

    In Haining, "we are the first company to make OEM", Xu Jianyang said. In the late 80s and early 90s, it was the stage of production and sales. During a period of time, Haining's clothes could not enter the shopping mall and became a synonym for low-grade, so the introduction of the brand was imminent.

    Xu Jianyang said that Kaiyang introduced a famous brand in 1997. For those enterprises whose output value was only 12 million, the royalties were hundreds of thousands of yuan, which is a great risk.

    However, this risk was lifted in second years, and enterprises began to taste the sweetness.

    "Our pformation and upgrading really start with the introduction of brand names."

    Xu Jianyang said that the brand they imported did not import LOGO like the outside world, but more importantly, it introduced the culture of technology and clothing.

    "Brand introduction is a relatively successful step."

    Xu Jianyang said, immediately after that, all leather clothing enterprises in Haining started to introduce various brands regardless of size. However, some enterprises did not do well after importing, only LOGO was introduced, and technology was not introduced.

    With the success of brand introduction, some big companies began to take the initiative to come and hope to make OEM for them.

    "OEM plays a great role in improving the quality and design concept of enterprises." Xu Jianyang believes that every company has a brand, each brand has its own culture, and through the OEM, it touches many products with different cultures and ideas, so that they can learn these cultures and ideas.

    "Over the past two years, the entire fur market has been saturated and is going downhill."

    Xu Jianyang told reporters that in 2012, the Haining Leather Industry Association organized enterprises to study in Italy and Turkey. During the inspection, it was found that the foreign economy was no better than that in China, but the history of foreign clothing culture was different from that in China, education culture was also different, and dress design was more specialized.

    Seeing this situation, "I had an idea that I could have them help us to do it", so Xu Jianyang gave Kaiyang's trademark to the European enterprises, so that the other side could help Kaiyang produce clothes.

    "Making garments in Turkey and labeling Kaiyang" is equivalent to saying that foreign enterprises are OEM for us.

    Xu Jianyang said.

    The success of this model has also caused a sensation. "European enterprises have OEM for Haining enterprises" has become a good story in the industry.

    The reason is, Xu Jianyang said, some enterprises did not combine the needs of Chinese consumers with their own brand culture, but simply introduced European products. This is just a superficial statement, and the brand is not far away.

    Xu Jianyang suggested that if you want to be successful, you must first select products that are suitable for your brand culture, and then adjust them according to the needs of different consumer markets, such as size, version adjustment, etc.

    He said that the Chinese figure is different from that of the Europeans, which needs to be adjusted on the basis of European clothing styles until they are suitable for Chinese people.

    And in the future, Kaiyang is planning to open factory stores into shopping malls.

    Xu Jianyang said, at present, the department stores in China are not operating well, and shopping malls are looking for new breakthroughs, looking for new business models, and opening factory stores into shopping malls. This concept is relatively new, which has aroused interest and concern in shopping malls.

    This mode is the cooperation between production enterprises and shopping malls.

    Xu Jianyang introduced that shopping malls provide venues for enterprises. With the help of shopping malls, the enterprises have the right to decorate and manage marketing, and clothes are directly located in the shopping malls and consumers with the prices of factories.

    He said Kay Yang has tried to open a factory store in Shandong and will expand it to all parts of the country once it is successful.

    • Related reading

    Every Founder Needs 5 Qualities.

    Industry leader
    |
    2014/12/10 9:34:00
    38

    Wong Kwong Yu Went Out Of Prison But Changed.

    Industry leader
    |
    2014/12/9 16:33:00
    43

    快時尚品牌優(yōu)衣庫O2O的變革:逆市擴張

    Industry leader
    |
    2014/12/6 21:33:00
    30

    Hong Zhongxin CEO: To Create A Rich Organization With Temperature.

    Industry leader
    |
    2014/12/5 14:59:00
    35

    維多利亞的秘密“背后的男人”

    Industry leader
    |
    2014/12/4 16:53:00
    46
    Read the next article

    Let Shopping Guide Effectively Improve Shopping Guide Level

    Children's wear salesperson selling skills is an art, children's clothing shopping training is to guide salesmen can continuously improve their sales skills. In the children's clothing shopping training, we emphasize that in order to achieve the purpose of selling children's clothing, children's clothing salesmen will not only show the characteristics of children's clothing to customers and explain them, but also constantly recommend children's clothing to customers,

    主站蜘蛛池模板: 91天堂素人精品系列全集亚洲| 伊人色在线视频| 久久久久人妻精品一区二区三区| 黑人异族日本人hd| 欧美aaaaaabbbbb| 国产欧美日韩一区| 久久精品无码一区二区日韩av| 亚洲国产成人va在线观看网址| 99re6这里只有精品| 毛片a级毛片免费观看品善网| 国模极品一区二区三区| 亚洲欧美日韩综合在线| 91成人在线观看视频| 欧美性色欧美a在线观看| 国产福利你懂的| 久久精品中文字幕首页| 蜜桃臀av高潮无码| 成年女人毛片免费视频| 午夜欧美精品久久久久久久| 一个人看的www片免费中文| 特级淫片国产免费高清视频| 国产黄大片在线视频| 亚洲人成免费网站| 麻豆高清区在线| 探花国产精品三级在线播放| 农夫山泉有点甜高清2在线观看| www.onlyfans.com| 波多野结衣和乡下公在线观看| 国产综合色在线精品| 亚洲av中文无码乱人伦| 青柠直播视频在线观看网| 成人黄色免费网址| 伊人久久精品无码AV一区| 69天堂人成无码麻豆免费视频| 极品少妇被猛的白浆直喷白浆| 国产又大又黑又粗免费视频| 中国大陆高清aⅴ毛片| 猫咪AV成人永久网站在线观看| 国产精品漂亮美女在线观看| 久久综合久久鬼色| 精品无码综合一区二区三区|