How To Develop Underwear Salesmen In Lingerie Stores

　　 First-class Sales Clerk Join in

Underwear enterprises absorb excellent salesmen to join. According to the author, there are two ways. The first is to absorb talents with marketing potential. This kind of talent has the characteristics of high plasticity and high understanding. This requires the human resources department of the enterprise to find its sales potential and its corresponding cultural level when recruiting. After recruiting these people, the company's marketing policy and product knowledge training can be quickly developed. The author in a lingerie company, the terminal sales staff recruited, all with secondary school and above the cultural level, generally with affinity, agile and smart characteristics. After coming in, a month's training was carried out. First, let's go down to the workshop to understand the product structure and process requirements. Later training is mainly marketing knowledge training, and then put into the market, which plays a decisive role in the promotion of market sales.

The two is to absorb the salesmen in the industry. Because of their rich experience, they can enter the post if they are familiar with the product structure of the enterprise. Underwear salesmen, because they play a shopping role of shopping guide, are also different from those who are engaged in other clothing categories. As a salesperson, when guiding consumers to buy underwear, they must master their physical characteristics, including the size of their measurements, and the basic needs of buying underwear. At this time, the salesperson must conduct knowledge instruction to the consumer's purchase behavior, so that consumers can buy the underwear that is suitable. Therefore, the introduction of excellent salesmen to join enterprises is the premise for enterprises to advocate quality service, and is also the key to promote sales volume.

　　 Salesperson Train

In order to make it better serve consumers, enterprises need to conduct a systematic training to enhance their professional knowledge and sales skills. There are several ways to train salesmen.

(1) regular training

Regular training is generally basic knowledge training, divided into two parts, one is product knowledge training, including underwear product structure, style, type, body measurement method, chest wearing method, underwear washing method, underwear folding and preservation methods, and underwear or body underwear (including underwear, including adjustment bra, plastic pants, waist seal, body plastic clothing) principle and characteristics of underwear basic knowledge training. Through these training, the salesperson can make personalized purchase guidance for customers. The two is the training of selling skills. At present, underwear brand, especially the second tier brand in China, is famous for its brand and product style. Under such circumstances, underwear enterprises want to gain more market share, and only rely on terminal sales to win the terminal. In this way, salesmen's sales skills are particularly important in terminal channels. The training of sales skills mainly includes sales attitudes in business, standardized terms in sales, and training of sales strategies, such as how to accept complaints from customers. By strengthening training, salesmen can effectively master daily sales management and deal with emergencies.

(2) situational training

Situational training is also called simulation training. It is generally required that a group of salesmen play the role of consumers in the exhibition hall of the company, and then the salesmen will sell products to them. Situational training is mainly the reappearance of scene on sale, which includes underwear display (display in style or color), layout of shop atmosphere, how to receive customers, problems to be noticed in selling products, and how to guide consumers to buy underwear. Through this kind of training, the salesperson can master the sales skills skillfully. The daily work management of the salesperson.

On time, the salesmen usually have to work half an hour ahead of time in order to clean the whole store.

Keep the shops, floors, floors and floors clean.

The store manager will open the meeting early, sum up the work of yesterday and the problems encountered in the sales process, and make clear the plan of the day.

Sort out the underwear of the shelves and check whether the goods match with the previous night.

Check the quality of goods in the store area, ensure no defective goods, no wrong price.

The replenish shall be placed in the corresponding position according to the display mode.

Enter the sales work status and always tidy up the items on the shelf.

Seriously sell small sales tickets to ensure accurate content.

Fill out various forms and documents as required.

Collect customer's opinion and suggestion information to summarize and report to the marketing department of the company.

Assist in handling customer complaints and special requirements within the scope of work.

When you hand over shifts, you should make clear what happened on that day and count the goods.

Check the goods, fill in the replenishment order in time, fill in the goods.

Transfer clearly and then leave work.

　　 Salesperson Sales process

The first step is to understand the needs of customers: to understand the needs of customers is the premise of providing targeted services. Therefore, salespersons need to have the ability of quick response and timely sell products that fit their customers' physical characteristics.

The second step: correctly measure the size: correctly measure the guest's size. Women often have subtle changes in their figure. Salesmen should educate their customers to understand their bust size accurately.

The third step: choose the size of underwear: according to the size of the measurement results, recommend the right and suitable style for customers. When size and style are not suitable, the shape of female consumers tends to be deformed. Therefore, customers must be taught to choose the right style.

The fourth step: try it on: after the customer selects the desired style, the salesperson must try it on, and only after the customer tries it on, can he really understand whether the style is suitable.

The fifth step: use method: after recommending to the customer, in order to make the guests consume their underwear brand products for a long time, we must correctly guide the usage and maintenance notices.