Revealing The Importance Of Shop Image

Design a good store home page, a perfect store image, how to retain the first time to enter the shop buyers, how to let buyers accept and plate into purchase, these are all online shop network to introduce to you today.

You will find that some of the shop front page looks like a dazzling array of goods, so that buyers feel that they can choose a lot of goods, stay longer and purchase rate is high; some stores home page is very few treasures, officials feel that the baby varieties are too few, there is nothing to choose from, the natural stay time is relatively short, the purchase rate is greatly reduced.

For example, a seller's shop image will give the buyer a kind of baby. It is a baby style with lots of feeling and lots of choices.

A lot of choices can greatly increase the purchase rate, and more money may increase the amount of a single order.

The shop front page is like the window display of the physical shop. More baby show also gives buyers a guiding role, virtually saving manpower.

some

Recommended baby set up less, shop page at a glance, so that buyers do not have the kind of feeling to see a lot of baby feelings of excitement is very dull, the choice is very small, it is difficult to make purchases or buy less, resulting in a single paction volume is low.

So the overall image of the shop gives buyers a very intuitive look.

Store image is a psychological guidance for buyers.

Many experienced sellers have greatly increased the volume of pactions by carefully packaging the front pages of stores.

How to open shop is the most effective.

It is from the most basic.

Knowing the importance of store image, let's take a look at how to make a shop logo.

Related links:

If the boss asks the employee, "why is today's performance not ideal?" 98% of the employees use the "standard answer" to answer: "no one."

But is the shop really "nobody"?

There is a woman shoe shop, the shop is small, only 3 employees.

One employee has more personal performance every month than the other 2.

Is it because her sales skills are better than others?

She can't even distinguish her shoes from genuine leather, because she works longer hours, like two other 2 employees.

What is that for?

Once, when a beauty customer entered the shop, she began to greet, "beauty, do you want to buy high heels or flat heels today?" the customer replied, "high heels."

So she took out a design to recommend to the customer: "do you like this item?"

The customer shook his head and turned around to go outside the store.

And the shopping guide did not give up. He picked up a pattern and shouted to the customer, "please wait a moment, beauty. What do you think of this design?"

The customer looked at it and shook his head, without saying a word. He turned around and prepared to go outside the store.

Customers are getting closer and closer to the door of the shop, almost almost coming out of the shop door.

And the shopping guide called her once, only to sixth times, sixth pairs of shoes introduced to customers, so that customers can try on and pay the bill.

Just imagine, if this guide does not continue to call customers, this single paction is impossible.

In the actual sales process, the first recommendation and a clear rejection, 70% of the shopping guide will be enthusiastically presided over second times; second times were rejected, only 10% of the shopping guide will continue to promote patiently.

If three consecutive tests fail, only 1% will continue to recommend.

And this shopping guide, every time he receives customers, has been actively promoting customers to leave the shop entirely.

Share a sales formula with you: personal performance =60% customer reception quantity +30% sales skills +10% luck.

This is the famous "631 rule".

Let us recall that those who have good personal performance, more than 80% of the shopping guide is not because the personal sales ability is much stronger than others, there are only two situations: they will rush to be single and refuse to be enthusiastic and patient.

This is the good performance of customer reception.

The unit of measuring customer reception is "person time" rather than "person".

After the so-called "person time", that is, the customer has explicitly refused to buy the guide, the shopping guide is still active, enthusiastic and patient to continue to recommend products to customers.

For example, a customer was rejected after being promoted, that is, 2 passengers, equivalent to receiving a new customer.

A customer can continue to try on or take the initiative to continue to look at the product. No matter how many times he tries, he can only count 1 people.

Therefore, the key to improving customer reception is that the guide can actively, enthusiastically and patiently continue to recommend products to every customer who refuses.