Another Way Of Collective Spanformation Of E-Commerce Shopping Website

As a self operated e-commerce platform, the number of merchants is often regarded as one of the important factors of platform competitiveness.

According to the data released by beauty, the e-commerce platform spanformed from fashion products shopping guide has absorbed more than 10000 merchants. This figure may not be large for many comprehensive e-commerce platforms, but for the beauty of user loyalty and single product profit, the imaginative space between 10000 merchants and 100 million registered users has been enormous.

And the direct competitor of beauty is mogujie.com's choice of high threshold and quality strategy. According to mogujie.com's public announcement, after the spanformation mogujie.com still focuses on the female fashion industry, but only about 120 yuan per unit price, the platform also only intends to develop 1 to 20 thousand sellers. Mogujie.com dare to continue to do "small and beautiful" in the field of electricity supplier, the bottom gas comes from its high-end user group attracted by the quality strategy in the shopping guide era. These users pay more attention to the quality of the products, and have formed the habit of seeing and recommending them first. For them, the change is just the order platform. Today, the number of mogujie.com users has reached 80 million, and the frequency of mobile terminals has reached 4 times that of PC terminals. Low complaint rate, high rate of anti purchase, plus more profits from high-end brands, let mogujie.com surpass the beauty of competitors in terms of liquidity.

After the spanformation, the first two eleven, the beautiful saying and mogujie.com chose the way of "lengthening the front line" to compete with the big businesses. Among them, beauty said that the sales promotion started 4 hours ahead, and the total length was 28 hours. Mogujie.com extends the activity time to 72 hours. Finally, the beautiful said 28 hours to achieve 570 million total spanaction volume, mogujie.com reached 48 hours before the 337 million spanaction volume, for the two companies after this year's self entry, the answer will undoubtedly smash all the doubts of the outside world.

However, in the rebate CEO Ge Yongchang view, in addition to the spanformation of trading platform, e-commerce shopping guide website has another spanformation path. He believes that in the mobile Internet era, online and offline access has become an inevitable trend, through the rebate shopping guide mode for online and offline businesses to provide marketing services, there are tremendous opportunities. Because of the great difference between the management and marketing mode of the electricity supplier and the operation of the entity store under the line, the consumption habits of online users have also been educated by the business tycoons. Therefore, there are few retail businesses that can really take a firm foothold in the electricity supplier field.

It is understood that the rebate will promote its own rebate mode under the cooperative offline retailers, providing full line rebate services covering supermarket chains, convenience stores, shopping malls, financial insurance, car buying, travel group buying and other fields. We plan to integrate the rebate account points into a complete online and offline system, allowing integrals to circulate at the ends of the O2O ecosystem like currencies.

This mode reminds people of Japan's T-PIONT, which is a "national level" line in Japan, and the coverage rate in the Japanese market of population 126 million has reached 70%. The core competitiveness of T-PIONT is precisely the universality of its adaptation to the scene. From luxury goods to vending machines, from family convenience stores to Japanese airlines, almost covers most of the consumer scenarios that can be seen in daily life, which has attracted more business cooperation. In addition, Taiwan's happy go card, South Korea's SK group's OkCashBag and so on, passed the line. Integral rebate Services have gained a very large market.

　　 Foreign market The successful precedent allowed Ge Yongchang to be very confident about the rebate O2O plan, and the growth of his own rebate scale also increased his confidence in the future on the other hand. It is understood that from 2013 to the first 11 months of 2014, the rebate user increased from 19 million to about 60000000, and the rebate amount also increased from 200 million in 2013 to 1 billion in 2014, which convinced him that the timing of O2O rebate had arrived.

"Millions of users. platform "You can't do it under the line, there are too few people," Ge Yongchang said. "But when you have hundreds of millions of users, you will have great attraction for the line."

But he also admitted that there are still many practical problems to solve in order to establish such an integral system: "Chinese consumers still have some strange ideas about the rebate mode, and user education is the direction for our next effort." He stressed that "as long as there is retail competition, there is the need to retain customers, there will be integral existence, so this is a hundred years of business."