The Red Collar Group Has A Customized Revolution.

In the first half of this year, the red collar group has achieved more than 150% year-on-year growth in the first half of this year.

Behind these beautiful data is the unique internet mode of the company: the mass customization model that has been spent over the past 10 years to overturn all traditional knowledge of manufacturing.

Over the past 10 years, red collar has accumulated more than 2 million customized customized version data, including edition, style, technology and design data. There are many details in the process of data modeling, and the change of data will synchronize the 9666 data simultaneously.

For traditional industries, Li Jinzhu's proposal is to use the Internet thinking to understand the industry and to do well in its core values.

In addition, cross-border cooperation can be selectively carried out.

"Wanda, Baidu, and Tencent, the three giants have cooperated. What are the reasons for our small businesses not to cooperate?"

In Jimo, more than 40 kilometers north of Qingdao, Shandong, there is a red collar street named after the enterprise name.

The red collar group is on this street, with an industrial area of more than 400 mu. At the entrance of the park, there is a recruitment board, which says, "no overtime work, 8 hour working system, Sunday rest, monthly salary is higher than 300~500 yuan."

Open the other door of the red collar and bright conference room and go directly into the red collar workshop.

Because all visitors are concerned about the production line of the red collar legendary mass customization suit.

Since the beginning of this year, red collar workers have been receiving research tours from all walks of life every day. Hundreds of business leaders have come here to visit the red collar production plant.

There are many domestic front-line suit enterprises, including Haier, Lenovo and other large enterprises.

Zhang Ruimin, chairman of the board of directors of Haier group, and the middle and high level teams visited the red collar in batches.

CCTV news broadcast two times reported the red collar mode in May and August, and even appeared in the market as a profit organization with the name of red collar visiting group.

Over the past 10 years, red collar has accumulated more than 2 million customized customized version data, including edition, style, technology and design data. There are many details in the process of data modeling, and the change of data will synchronize the 9666 data simultaneously.

Therefore, in the red collar factory coat hanger, although each suit is made of different fabrics, different styles and designs, and different models, the red collar version design can perfectly modify the body curve and balance the defects of the body itself.

In the red collar experiment factory, the production process is highly standardized, each worker works online before the computer terminal, and customized services are made by means of industrialized production.

The red collar now has three customized production plants including suits, shirts and trousers. There are 2800 workers who can complete 2000~2700 tailored suits every day.

CIC Securities Research Report shows that 33 companies in the first half of 2014

The overall revenue growth of listed companies is -2.6%, and net profit growth is -3.6%. The whole industry is still not out of the doldrums.

In contrast, the red collar group's production, sales and profits increased by more than 150% in the 1~9 months of 2014.

In the past two years, judging by the clothing industry, it is estimated that the stock market of China's clothing market will be conservatively estimated at 400 billion yuan a year.

Be-all

Together enough to sell on the market for 3 years, but the red collar has achieved zero inventory.

Every suit hung in a red collar workshop is a product that has been sold. That is to say, every suit that hangs on a hanger is a calculated profit.

Zhang Daili, chairman of the red collar company, has done this in the past 10 years. He stripped the red collar from the traditional mass production mode and developed the C2M (Customer to Manufactory) production process directly from the customer to the production end.

Zhang told reporters: "in such a mode, consumers directly express their requirements on the platform, and manufacturers directly receive orders and meet demand, across all intermediate links", which may bring about a new round of changes in the methodology of manufacturing industry.