Honey Bud Baby Liu Nan Talks About Cross-Border Electricity Supplier

Liu Nan told reporters that at present, the cross-border electricity supplier industry has three relatively clear questions:

First, there is a great deal of instability in policy.

The customs of the local government opened the stock in the bonded area, making it easier to attract investment, and the record link has been optimized.

But there are still many government departments that have not intervened, such as business and taxation, so there will be many uncertainties in the future.

Second, the overseas supply chain is very elementary and primitive.

The most obvious problem is that all cross-border providers are selling the same products.

When the import of mother and baby sells well, businesses will start selling imported mother and baby products. The next step may be small household appliances, clothing, shoes and hats, luxury goods and other industries.

Third, cross border logistics is not yet mature.

Besides the fact that the warehousing speed and delivery effectiveness are not mature enough, the low accuracy of inventory check is also a difficulty for the whole industry.

At the same time, the poor customer experience in cross border online shopping will lead to a low rate of repeat purchase.

Liu Nan pointed out that the real charm of cross-border electricity providers is that they can bring brands and retailers to new products at very low cost.

"In the past, the introduction of a brand new product from abroad may take commodity inspection and various qualifications. It takes 6 months to 1 years, but now it can quickly get the product to China for trial sale through cross-border electricity supplier, and if it works well, it will enter China through general trade."

She said, from

On the demand of the crowd, cross-border electricity providers need to solve the three problems of beauty, low price and good experience.

"Wumart is good quality, good quality, fashion, trend, and trustworthy. Low cost needs to solve the cost problem, and experience must be run through."

According to the introduction, around these

Honey bud baby first established a set of commodity rating system, accumulated user evaluation of products, help customers select products.

Then, it also made some innovations in logistics and customer service, such as sending all management to customer service departments to rotate jobs, and finding out the whole company process and upstream and downstream management problems along with customer problems.

Reporters learned that

There are three key directions in next year's strategic planning: the first is the integration of overseas supply chain, the second is the optimization of the mobile terminal, and the third is the social sales.

In Liu Nan's view, the sales link of e-commerce must be centralization and opposition to the monopoly of big brands, while the integration of upstream supply chain must be centralised. "Using parcels to achieve international trade is not the best."

In addition, she believes that for cross-border electricity providers, the winning factor is people.

Because the industry is too new, there is no ready talent, whether these people can adapt to the environment quickly is also a big problem.