How To Increase Customer Conversion Rate In Children'S Clothing Store

The conversion rate refers to the percentage of the total number of customers who purchase the purchase and the total number of customers entering the store. There are many factors that affect the conversion rate: including the location of the surrounding target customers, product styles, styles, price positioning, shop decoration, service of the shopping guide, clothing and product mix, and so on, each point has knowledge.

Generally speaking, shopkeepers have to go through a certain surrounding market research before they open the shop before deciding on the shop decoration. When we have opened the shop, we can only observe and analyze the needs of the surrounding target customers, and timely adjust the market positioning of the store products. Here are the following points:

1, shop decoration: from the perspective of human nature, people are enjoying the type, it is also easy to guide the surrounding environment, consumers like to spend in high-end places, so your shop decoration must be higher than your clothing value, which makes it easy for customers to think that your products are cost-effective.

2, product mix: most of the children's clothing shops are young mothers, who are stepping into your shop with love. At this time, moms have impulse to purchase anything that is useful to their children, so our shop displays children's products as much as possible, such as beautiful children's bags, beautiful hats, scarves, gloves and so on, so as to increase the interest and stay time of mothers and increase the turnover rate. Here we introduce "Star Tong" products, their products and business models, we may as well pay close attention to them. Their home bags and hats are compared to the Korean version, beautiful, marketing mode has a little O2O marketing mode, in a sense, through their mobile phone mall distribution system can expand a single store. display Space and time increase customer attractiveness and improve conversion rate.

3. data Speech and analysis conversion rate: we can arrange a shopping guide to bring a pen and a form to count how many people are in and out of the day, how many people consulted, which products to consult, how many people to buy, and from these data we can know some problems. If people come in to ask less people, prove that your product price or style is not suitable for this group of people, for example, if you buy less, you may be because your price or promotion efforts are not enough. This shows that the salesperson's business capability is limited. By analyzing the conversion rate, we can find out the cause of the problem and take corresponding measures.

4. Product adjustment Exposure to optimize the conversion rate: here is a very important skill, to analyze the people come to see more what kind of products, what kind of products to see more, and then by adjusting the exposure of such products, optimize the number of consultations, improve the conversion rate, in fact, there are many cases, customers buy products may be turned out in the corner, if this kind of situation is more, we will analyze, we focus on sales is whether most customers like.