"Double 12" Open Shop Wind Direction, O2O Is Still Running In Period.

Grab the "double eleven" and "

"

What is obviously different from before is that Taobao's "double two" entered the line this year.

Under the half off big promotion, many people are eager to rob the supermarket.

Not only for young people, but also for the payment of Alipay's wallet on mobile phones.

The Yangtze River Commercial Daily reporters on the spot visit found that in this round of panic buying can not be ignored, whether it is the network problem, or pay habits problems, Alipay and offline businesses, there is a long running in period.

On the evening of 12, 10 o'clock, many hundred supermarkets were still in business, and even customers queued for 2.5 hours before they came to pay the bill. The reason was that the original 3 seconds of payment time, some users had to spend more than ten minutes, many of the people in the queue process seemed to be impatient.

On the evening of 7, 12, Mr. Ren, who had just returned home from work, listened to his neighbor, saying that the activity of Alipay wallet, which had been reduced by 50 at 100, was hurrying down the stairs to the supermarket.

"I was scared silly, not many at ordinary times.

From the checkout counter to the supermarket exit, there are fewer than forty or fifty people in the supermarket.

The main point is that they are queuing up with mobile phones and waiting to pay with Alipay.

Mr. Ren said with jokes, "aunt is more than us, and many people are downloading and binding on the spot."

Mr. Ren told reporters that it is the most cost-effective way to buy a bucket of olive oil as usual.

It was for this barrel of olive oil that he did not pay until 9:30 in the evening.

After him, there are at least more than 20 customers queuing up.

The reporter learned from Mr. Zhu, the person in charge of the supermarket, that hundreds of supermarkets in the past began to draw accounts at 9:30 in the evening and ended at 10, but because the end time of Alipay mobile payment activities was 12 points, there were so many customers queuing up that they could only finish their business at 8:30, and all the manpower was put into the cashier's office.

Wuhan aunt queues to pay with mobile phones

"Ma Yun is the strongest teacher killer.

He used Taobao to fix your wife, and then he finished your mother with Alipay.

This two days of friends circle, this paragraph let many people laugh, but also let a lot of people hurt.

Beginning in the morning of December 12th, the "double two" e-commerce shopping festival was launched on time, and the "half price payment" discount of Taobao's joint business under the national line of 10000 yuan was also ready for the battle.

Because of the incentives of preferential activities and the attraction of fresh payment methods, two thousands of supermarkets and convenience stores in the country have welcomed unexpected rolling passenger flows.

Take Wuhan as an example, hundreds of supermarkets and good shop shops such as Zhong Bai and Wu Shang have been ransacked.

Interestingly, there are many people in the queue who are not supposed to touch the net. They talk about Alipay's wallet.

According to Alipay statistics, as of the "12" 15:30, the country has more than 4 million pactions concentrated outbreak, people in the streets and streets to buy more than 500 thousand packets of dried mango, 900 thousand bread, 1 million bottles of milk, 20 thousand pizza......

The total number of pactions in Wuhan at 0:00 hours in December 13th showed that the "Double Twelve" achievements in Wuhan were excellent, with the 438190 payment ranked second after Beijing.

The "double eleven" Wuhan ranked only eighth.

At the same time, the number of vending machines nationwide was second in Wuhan.

Wuhan ranked second, taxi travel Wuhan ranked ninth, restaurant consumption ranked second in Wuhan.

"Take the Wuhan area as an example, the number of Alipay paid at ordinary times is about 10 thousand, and the number of" double two "will exceed 130 thousand.

The Sales Department of Wuhan stores also increased two times on that day, and the sales of e-commerce increased 10 times than usual.

Industry analysts believe that from the data point of view, Wuhan people still have strong stickiness under the local line consumption.

The users who buy things in convenience stores, bakeries or supermarkets are not high in consumption, but they belong to high frequency consumption.

The "twelfth and Twelfth" through the subsidy to cultivate users' mobile payment habits, while competing for merchants.

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Cultivate consumers' online payment habits

As of 3:30 pm on 12 th, the Alipay wallet joint line store has accumulated 4 million 40 thousand brushes, of which Shanghai topped the list, traded 870 thousand, and Wuhan ranked second.

Compared to the average size of Alipay mobile payment day, more than 25 million of the size of the pen, the "double 12" offline data accounted for a small proportion.

This can only be regarded as a small test knife on Alipay online, far from being saturated.

Reporters roughly calculated, according to each brush a Alipay wallet discount 20 yuan calculation, the 4 million 40 thousand paction total subsidy scale is 80 million yuan, if a little higher, "double 12" one day to distribute to the user subsidies in 100 million yuan or more.

Insiders said, "compared with online frequent sales promotion, the O2O" campaign will also run in 1-2 years.

"6 years ago, for the first time," double eleven "was greatly promoted. Many people kept to the midnight rush to buy, but there were many problems such as the rapid sale of goods, the delay of the network, the payment of jammed cards, and then the express turtle speed and the difficulty in returning and exchanging goods.

Electric business people say frankly.

In addition, it is important to mobilize offline businesses to participate in enthusiasm, improve after-sales service and reduce queuing time.

O2O is still running in period.

"Apple Corp's mobile payment function based on NFC released at the 2014 autumn new product conference was launched on October 20th local time."

Wuhan mobile client technology staff said that Apple phone Apple Pay compared with Alipay has inherent advantages, all Apple mobile phones will bring their own, the payment system is better than Alipay mobile client.

Apple Pay can be compatible with large bank credit cards, and can start shopping after activating credit card payment.

Consumers only need to click on the phone on the near field communication pad, and the credit card will appear on the iPhone, and finger can be placed on the fingerprint sensor to achieve payment.