Alipay Affects The Traditional Field, And The Integration Of Traditional Changsha Department Stores Offline.

The attention of "double eleven" is also in Ma Yun.

It seems that there are some small family jade under the birth of the "Double Twelve".

Without hundreds of media around the world to sit at the headquarters of Alibaba, it is not seen that the electricity providers are competing to make enough gimmicks, but the 2014's "double two" is actually not lonely.

This kind of sales promotion which is rarely seen in a physical store makes many consumers eager to move.

When the electricity supplier starts to play "O2O", will it be a win-win carnival?

"Double two" Carnival spread

Convenience store half off

Shoppers, who are keen on online shopping, all know that for two consecutive years, "double eleven", Tmall has played a trick of recharging Tmall 300 yuan, and it can get the opportunity to buy red packets, with a maximum gain of 1111 yuan.

Changsha residents who often visit supermarkets and shopping malls may notice that many retailers like Xin Yijia supermarket, Qian Hui convenience store and so on have begun to play the attractive advertisement of "two 12 full court half off".

In fact, this is Alibaba's "cash temptation" from online online shopping to offline entities.

In December 12th, Qian Hui convenience store will start the "full 50 percent off" activity starting from 7 o'clock, and the new one supermarket will also offer a 50 percent off discount from the same day.

However, the "full 50 percent off" is limited to the use of Alipay wallet for payment and the whole single discount amount is limited to 20 yuan and 50 yuan.

Besides, there are also friends and groups in the Red Army of Alipay.

In December 10th, a micro purchase friend announced that consumers could go to their Alipay wallet to pay attention to the "micro purchase friend" service window and receive a 20 yuan red envelope.

In December 12th, from 0 to December 16th 23:59:59, consumers can go to friendship store, friendship mall, Apollo Commercial Plaza, Youya spring, youa department store, friends A Oteri J, youa electric appliance and online shopping mall special products for consumption.

The reporter of Sanxiang Metropolis Daily learned that the "double half off" red Alipay discount offered by the businessmen is actually a promotional project for Alipay cooperation. Therefore, it is impossible to achieve the real "full court" on the preferential quota, but there are restrictions on the quota and quota.

Alipay Wallet

Quietly infiltrating supermarkets and convenience stores

A few months ago,

Payment has entered Changsha, and promoted in thousand convenience stores.

In November 11th, many supermarkets such as home run supermarket, new Yijia supermarket, thousand Hui convenience store and other supermarkets have also tried Alipay consumers to pay preferential sales promotion measures.

"Every day, consumers use Alipay wallet for payment. They only need to show the payment code, and the balance can be paid on the net bank savings card."

The store clerk said.

In the department store of Changsha, people's road friends' department also introduced the way of Alipay payment in November 22nd.

Reporters in the Department of friends of the Department responsible person learned that in November 22nd, 2 days after the launch, a total of 9 consumers use Alipay to pay, "the consumer's acceptance of new things seems to be good."

In addition, the reporter also learned in Changsha new world department store that the headquarters of the mall group is discussing the whole group's introduction of Alipay online payment scheme, which is expected to be launched soon.

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Offline activities lively

There are many gifts and promotions.

After the "double eleven" of the electricity supplier, there are "double two", and the entity store has joined the successive Carnival Carnival.

Does this mean that the electricity supplier has begun to occupy the market in an all-round way?

Reporters found that many physical stores continue to expand the distribution line, in the mall bustling to do all kinds of marketing activities, to join the consumer is not a few.

In December 11th, Huarun Wan Cai Ai Road shop officially opened.

The store, which has an area of 9800 square meters and a total of 28 thousand commodities, is a new store opened by Huarun in Changsha after the opening of the Liuyang store last month.

So far, Huarun has opened 8 hypermarkets in Hunan.

The rare "non Friday, non weekend" opening, whether to represent the "double 12" before the formation of the battle? This special date is a daydream.

The new world department store is not lonely this weekend. The mall has prepared a grand "single battle" campaign.

At 19 o'clock on December 12th, at the 1 floor of new world department store, a date called "I want to marry, I want to love" is about to take place.

In addition to finding the best boyfriend, the official WeChat will receive a new world department store membership card, unified milk tea, anti haze mask and so on.

Although these businessmen do not explicitly indicate that they are coming to "Double Twelve", but from the time of concentration of activities, "tacit understanding" has focused on the "Double Twelve" before and after, with the new shop opening or landing activities, of course, there are also rich buying and selling activities and promotions.

Is it also necessary to promote the sale of stores by "double two"?

Industry perspective

Integration on line is getting better.

After more than two years of naked fighting,

It seems that the electricity supplier has gone through a time of "turning a blind eye to a tiger".

Ma Yun began to pay for the promotion of Alipay from online payment to offline, and many real shopping centers began to layout online shopping centers.

Speaking of offline shopping malls began to accept Alipay payment methods and red packets promotion, Xu Yongbo, Vice Minister of business planning department, and vice president of friend cloud business, believes that Alipay is a way of payment, so long as consumers have corresponding payment experience needs, they should try their best to satisfy them.

He said, embracing the Internet and making more use of the Internet thinking for operation and promotion can help entities businesses to operate under the background of the economic downturn.

Zhang Xiaoliang, director of the commodity Department of Huarun Wanjia Hunan branch, believes that fresh food is always a bottleneck for the electricity supplier to break through, because these have higher requirements for logistics and warehousing, leaving a breakthrough for the supermarket under the line.

He said that the fresh products of Huarun Wanjia Hunan branch have been maintained for 2 to 3 years to maintain the growth rate of over 2 digit sales, while other people's livelihood products are also difficult to carry out online operation because of lower unit price. Therefore, as a supermarket, the first thing to consider is how to provide consumers with goods that satisfy them, so they will naturally choose to line down for shopping.

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Reporter's notes

There is no permanent enemy in the market.

There is no permanent enemy in the market, so long as the goal is consistent, it is possible to "turn enemies into friends".

At the beginning of the encounter between the electricity supplier and the entity, Ma Yun claimed to use the machine gun to shoot, and Wang Jianlin even bet with Ma Yun about 100 million yuan. After 10 years, the electricity market share can not be more than half.

From the beginning of the sword to the present "self governance", the electricity supplier and entity businesses seem to have lost some lip service, and have begun to think more about how to do their business well.

As a matter of fact, there is no permanent opponent in the market, so long as the interests are in the same direction, what is the best way to cooperate?

Only by expanding the pool of the consumer market can we feed the businessmen who have different shapes and lives on the market.

Obviously, after two or three years of fighting, more and more people understand this truth.

If it seems that if we can better meet the current demand for payment of consumers, cater to their new payment habits, and let customers experience their consumption more freely, there is no reason for entity merchants to reject goodwill from Alipay, and Alipay can cultivate more users and enhance customer stickiness. Why not?

This is a win-win "double two" war, and rivals may become friends at any time.