Site Selection: Where Will You Become The Golden House For Your Business?

Because tired, disappointed, or even more free to live, of course, in order to earn more money, more people join the entrepreneurial army and become their own boss. The first step of entrepreneurship is not only to select the right projects, but also to choose a business address. The address of a business is like a battlefield in the battlefield. It occupies a favorable terrain. Although it can not fully guarantee the success of the battle, there will always be many odds in the city with a solid head.

When it comes to shopping, most people will think of going to Hongkong SHOPPING. Indeed, Hongkong, known as "the city of shops", has become a paradise for tourists to visit all parts of Asia. With its natural "free port" geographical advantages and its sustained and vigorous consumption capacity, the intensity of Hongkong shops has been rated as the highest in the world. There are not only the "Tsim Sha Tsui", "Tongluowan SOGO Department Store", "Times Square", which are familiar with the commercial concentration of Hongkong, but even the "upstairs" shops hidden in residential areas attract many foreign tourists.

After analyzing the business market in Hongkong, we seem to have some experience. Some experts say that one of the values of shopping malls in Hongkong is the location value. Its location is very strict, and is generally built in areas directly related to the MTR. Wherever the subway goes, it is basically a commercial project. Moreover, the shopping malls in Hongkong are of a large scale. Although Hongkong is small and expensive, the market building is not stingy, and its land area is mostly above 50 thousand square meters. Because the flat floor area is large, it can create a wide public space and create a spacious and comfortable shopping environment. Moreover, shopping malls in Hongkong basically do not set up large outdoor squares, do not plan street shops, pay more attention to the design of advertising facade of shopping malls. Styling design 。

In such a business district planning position, if you have funds, believe that the opportunity to make money is open to you. People all over Asia and even the whole world are highly regarded. Shopping The place of desire is attracted. If you operate a little, silver will be in the bag. However, after all, not all entrepreneurs are living in Hongkong, not everyone has the conditions to shop there. Not only the mainland people are unlikely, even the locals of Hongkong will be faced with the market price of "the highest rental price in the world".

So, where is the most suitable and potential development for the entrepreneurs who are planning to start their own business? Do they really have the so-called "one step, three cities"? After visiting many places, from the business district, the residential community and the business district, the location of the three locations, through the experience of these pioneers, I believe it will give more inspiration to the latecomers, and finally find the golden house that you belong to.

"I will wait for the building to be built, and the business of the coffee shop will be better then!" in early 2007, Mr. Liu and his friends invested about 3000000 in a cafe in Caishikou, Beijing. The current income is not optimistic, but it can be mentioned that Mr. Liu is full of confidence. "We live in Xuanwu District, so we are familiar with all aspects. At the beginning of the choice of Caishikou, the surrounding environment, the crowd have done a thorough investigation. First of all, we will build the media Avenue near Lin Liang Road, and will soon form a high-end business district. So now that we enter, the rent will be much less. Secondly, more than 400 businesses in the surrounding commercial office belong to the white-collar intensive area, and there is not a coffee shop with business casual in the surrounding five kilometers. Moreover, there is a large fitness club next to it, which will also be very helpful for attracting tourists.

Mr. Liu's investigation is absolutely right, but the plan can not catch up with the change. "The coffee shop opened just now, and there will be another office building nearby. During the construction period, there were walls on both sides of the road, so it was hard for them to come in. Many white-collar workers are car owners, and parking spaces have become the biggest obstacle to our customers. Speaking of the current revenue of the coffee shop, Mr. Liu said, "the utilities and rents in the month are almost 30 thousand, and the wages of the employees are basically not profitable. But I think the cafe should be raised. Now I can say that there is nothing wrong with the location. As long as the building is built up, the problem of parking space is solved. Secondly, it is characterized by management, attracting more customers.

One of the secrets of investment in shops is "spectators buying shops". Where the consumption power is high, the investment of the shops is more valuable. Business district The shops are especially suitable for some modern business services. Under the premise of high quality positioning, the investment potential of shops in the business district is large, and even in the next few years, it will become scarce resources in shops.

Generally speaking, business district shops have relatively high consumption capacity. The bars, cafes, bodybuilding centers, beauty salons, and high-end restaurants targeted at white-collar workers in business buildings will be a hot spot in these areas. Investment projects in these fields can be appropriately selected.

Therefore, it is very rational to choose Mr. Liu's location strategy and investment strategy.

For Mr. Liu, after the new building is built, his cafe is both a blessing and a curse. Although the problem of parking space in the coffee shop will be solved to a certain extent, if Mr. Liu has a similar coffee shop in the opposite building, I'm afraid Mr. Liu will be under more pressure.

Some unpredictable factors occur frequently in site selection. Therefore, we must learn to find subtle differences in a business circle. For example, different directions, different local main buildings or different terrain, and so on, often affect the turnover of restaurants in the future. Usually, it is best to cross the traffic lights at the traffic lights, because it is convenient for customers to enter, without causing congestion and congestion at the entrance of shops. Of course, there should be an appropriate number of parking spaces before the restaurant. At the station, the location below the station is better than the opposite position of the station, because the customers are more convenient to eat, and the trouble of crossing the street is avoided. On the slopes, the slope is better than the slope, because the pedestrians are fast in the past, and it is not easy to attract customers' attention.

Different cities have different advantages and disadvantages. In the northern cities, if the store faces the wind (usually northwesterly) and the winter wind is constantly attacking, the customers will be driven away. Therefore, the location of the draught must be carefully chosen. Some shops have trees, buildings and so on. These obstacles may affect the visibility of restaurants, thus affecting passenger flow. Because of this, we have to gain the greatest advantage in position by subtle contrast.