To Improve Turnover Rate, We Need To Understand Different Consumer Psychology.
Every day, clothing buyers will usher in different customers, and each customer has their own personality.
Couture
In order to sell well, the shopping guide must first understand the difference.
Consumer psychology
In terms of sales promotion, this success rate will be significantly improved.
1. absentminded
Consumer
Characteristics of consumption: just look around when shopping.
Crack the big law: through preferential promises to stimulate TA to complete this single order.
2. high demand consumers
Consumption characteristics: only buy the most fashionable styles, top brands, latest technology products and so on.
Such consumers only buy the best, dare to show off and do not mind making friends jealous.
Crack Dafa: take the best of it, let TA look at the latest products, and have a commitment to increase the consumption of TA after "total orders reach XXX amount".
3. thoughtful consumers
Consumption characteristics: goods ratio is three, such consumers always think twice before they act.
Crack Dafa: give positive reinforcement in its shopping process.
4. like frugal consumers
Characteristics of consumption: more emphasis is placed on how much money is saved than on how much goods are needed, or on minor defects or depreciation of commodities.
Crack the big law: make TA easier to see those products such as clearance sale.
5. well organized consumers
Characteristics of consumption: when shopping, the goal is clear, and information that does not want to be promoted is disturbed.
Crack the big law: give shopping guidance information, help TA to find the desired things faster and recommend some suitable products at the same time.
6. impatient consumers
Consumption characteristics: immediately find what you want to buy, or change to another one; don't like to spend time shopping, but when you do not find it, you will change it.
Crack the big law: quickly use the similar products they have seen to attract TA.
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