The Business Skills Of A Clothing Store That Is Worth Learning
First, product style (store style)
each
Couture
They are all looking for their own style to guide the consumption taste of consumer groups and decide the level of consumption.
Of course, not all people are of the same style, so there is a popular saying.
Clothing companies develop clothes according to the forecast of popular development, and many of them follow suit in China.
No way to guide popularity.
If you are a brand franchise, monopoly.
There are clothing companies to help you shop design, and even shop staff training and so on.
Of course, the last storefront style is the style of the clothing brand you choose.
I won't talk much about it here.
If you do it
bulk cargo
If you go to the wholesale market to pick up the goods, then you have to think about it before you open the shop. Because the clothes are in fashion, but is your shop decoration suitable for every fashion? You will not decorate the storefront with the fashion.
So before considering the decoration, consider selling what style of clothes, so that you choose the style that will not be eliminated in the next few years.
Two.
Product mix
(bulk matching)
Clothing collocation is an important part. It is influenced by fashion, psychology, culture and environment.
From the side shows a person's hobbies and personality.
The style of clothing store determines the style of beauty.
Looking for the common points of a group of customers, as for clothing, they can express a lot of beauty, relaxed and elegant, bright and brisk, Shuang Jie smart, quiet and elegant, mellow and full, steady and rational, conservative and aloof, deep and implicit, solemn and resolute, dignified and dignified, etc.
But if art has a common language, there will be some rules that can be found.
Matching can be indirectly echoed, area balance, contrast, hard and soft side, finishing point, surprise, etc., in general, is a balance of two extremes.
To achieve this high cultural accomplishment, it is very necessary to experience life at high and low levels. Therefore, when a visitor comes in, you must feel his interest in clothes, including color and shape.
Observe her complexion.
What size of clothes do you wear?
At a glance, she could see the shortcomings of her body.
A lot of people say that the clothes I put in are pretty, but they don't look good on the guests. That's because clothing companies produce regular clothes when they are making clothes.
But a good designer and a planner will consider different shapes and boards.
When taking the goods, we should take into account that those clothes are dressed in plates, and those clothes are worn.
Plate type looks at fabric and human body shape. Fabric performance is generally divided into high elastic, medium elastic, micro projectile and no bullet.
Fabrics are generally knitted and woven.
Fabric materials are cotton, linen, wool and chemical fiber.
The human body is usually divided into buttocks, flat buttocks, small belly, wide pelvis and narrow pelvis, thick legs, chest out, flat chest, drooping chest, hump back shoulder, shoulder slip.
On the whole, the chest is buttocks, and the hunchback cuts the buttocks.
Of course, it is not absolute.
Those who have children have small tumours and so on. They should assemble the body shape and try clothes that can cover up their shortcomings.
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