Australian Market: Business Opportunities In Short Business

The fourteenth Australian China Textile and fashion show has been over for half a month at the Melbourne Convention and Exhibition Center.

What have they been doing recently? What have they been doing lately? How did they get the direct or indirect cooperation with Australian buyers? How to further improve their products according to the consumption needs of Australia?

Understanding the market demand and making changes suited to the characteristics of the enterprises can not only harvest new hope, but also create broader space for development in the pformation and upgrading of the industry.

"Compared with the traditional export markets in Europe and the United States, the Australian market has the characteristics of small orders and multiple varieties.

As the rapid rise in the cost of the textile production and the sharp decline in the competitiveness of the price, the company began to pay more attention to the Australian market and quickly strive for a new market by quality, service and delivery. "

Huang Zhijun, chairman of Suzhou Rong Wei import and Export Co., Ltd., who has just returned from the Australian China Textile and clothing exhibition, recently said.

Suzhou Rong only mainly produces outdoor sportswear products. The company made a small batch of orders 5 years ago.

According to Huang Zhijun, "at this year's exhibition, we still take outdoor sportswear as the main product. The unit price ranges from 5 US dollars to 55 US dollars, and the number of orders received is generally 300~500.

The customers in Australia are mostly scattered buyers. The customers have high requirements for the quality of products. Although the quantity of orders is not large compared with that in the European and American markets, buyers have a higher endurance to the price, and the profit margin of products is generally about 25%~30%, which is quite satisfactory.

Jiangyin Jiaxiang Trading Co., Ltd. also has many years' experience in participating in the Australian exhibition, mainly engaged in needletextiles, clothing, leather products, handicrafts, shoes and hats, etc., with an annual export volume of US $40 million.

According to Wang Wei, general manager of the company, "most of the purchasers in this exhibition are mostly designers. There are also some small retailers. Men's wear and uniforms are mostly wholesalers.

In the past, the purchasers of our uniformed products were importing fabrics before they made them locally in Australia. Now buyers are interested in purchasing fabrics and garments directly from our company.

At this exhibition, our company mainly displays designer brand women's wear, which has extensive consumption foundation in the Australian market.

Due to the accurate positioning of the market, we have become the only supplier of PERMAPLEAT, a large Australian wholesaler specializing in student uniforms and school fixtures.

As a result, sales increased by 30%~50% this year.

At the same time, the company also increased the display of men's clothing, mainly trying to find out whether the product meets the needs of the Australian market.

"In order to meet the needs of buyers of different characteristics such as Australian retail, wholesale and boutiques, and provide them with more product choices, the company has strengthened small batch, multi variety and flexible order management mode.

Our product orders are in the hundreds or so, but the unit price is relatively high, basically around 25~45 dollars.

But because we have omitted the middleman link and sold the products directly to retailers, our Australian market orders have a relatively good profit margin.

There is room for upgrading product technology.

Most of Australia's climate is warm and hot, so there is a large demand for T-shirts, shirts, shorts and other summer wear.

In recent years, Australia's high quality tourism resources have also attracted a large number of overseas tourists, bringing huge consumption potential to the Australian textile market, especially the demand for leisure products such as golf caps, T-Shirts, beach pants, khaki shorts, towels and bath towels.

Wang Wei believes that, in the depression of the traditional markets in Europe and America, although Australian businessmen are not as large quantities of orders as European and American merchants do, buyers' demand for orders is relatively stable.

In Europe and the United States buyers generally lower prices, Australian customers on the price of products is relatively high.

The most important point is that once the company's production capacity and product design have been recognized by Australian customers, it is very likely that there will be long-term cooperation opportunities.

Wang Wei said: "unlike the traditional export market of China's textile and clothing, the Australian market has diversified and personalized consumption characteristics.

The order price of buyers is generally 20% higher than that of European and American markets.

Moreover, Australian merchants are highly honest and cooperative. They are all unique attractions of the Australian market. "

The Yellow army also said: "only by fully understanding the market, upgrading the technological content of products, and developing products suitable for local needs can we win the market.

As Australians like outdoor sports, outdoor sports clothing or clothing is still very popular in Australia.

For example, gym tops, shorts, outdoor riding suits, etc.

It turned out that our company was mainly in the US market, mostly in home and leisure oriented industries. For the increasingly competitive outdoor clothing, new technology and new products were offered to customers to choose products suitable for their market and ensure the best quality to customers.

Now for the Australian market, our company has also developed a number of functional fabrics for outdoor clothing production, with antibacterial, breathable, waterproof and other characteristics.

This year we have participated in the exhibition for the second time. At present, we have signed an order of about 70 thousand US dollars, and other related products are still under negotiation.

Generally speaking, the effect of exhibiting is ideal. "

Ningbo Huarui Haitian International Trade Co., Ltd. is an Australian exhibitor mainly engaged in functional fabrics and knitted safety tooling.

Founded in 2006, it is a high-tech textile enterprise integrating R & D, production, commerce and investment. It provides products and services including textile raw materials, fabrics, clothing design and garment making and trade for domestic and foreign customers, mainly for all kinds of knitted fabrics and garments.

Wang Hongzhong, general manager of the company, told reporters that at the Australian exhibition, the company brought functional fabrics, clothing and safety tooling and other products.

Compared with woven safety tooling products, knitted safety tooling products are more casual, well ventilated and suitable for use in spring and summer. Buyers who come to consult are in continuous stream, showing great concern for the functional quality of products.

At the Australian exhibition, through careful communication with Australian buyers and the Australian market, Wang Hongzhong thought that the demand pattern of small orders and multi varieties in the Australian market is very common. For those who are accustomed to the European market, they need to actively adjust their market demands.

In addition, the Australian market has higher requirements for product's color fastness and safety, and the quality requirements and testing standards of tooling products are more stringent. Therefore, enterprises should have more stringent control over product quality when signing orders, so that more Australian orders can be added to Australia's market demand.