Taobao Big Data Helps Police Find A Case Of Counterfeit Sports Shoes Sold Online

On the evening of December 16th, Taobao announced that it had joined hands with the public security organs in Shanghai, Fujian, Zhejiang and Hunan. Gym shoes The total value of the case involved is more than 2150 yuan. There were 5 cases filed by local police, 5 cases were cracked, 8 suspects were arrested (8 of them were detained in criminal cases), 1 criminal gangs were smashed, 7 sales sites were destroyed, and all kinds of counterfeit Nike were seized at the scene. Gym shoes More than 300 pairs, sealing up 2 production lines.

It is worth noting that big data in this case shows great power and plays a key role in the process of breaking the case.

In April of this year, the Shanghai Provincial Public Security Bureau Fengxian Branch Economic Investigation Detachment was selling counterfeit Nike in Chu Mou and others. brand "Sports shoes" found that the suspect Chu Mou, Zhao used Taobao and other network platforms to sell fake products, which left a trail of clues for the strike. Alibaba group network information security experts through big data analysis found that the suspect account has repeatedly bought from Fujian Putian people Zhang place, a large number of counterfeit "Jordan" brand sneakers, and a large number of sales to Fujian, Beijing, Shanghai, Zhejiang, Hunan and other places.

Through the efforts of the Ministry of information security of the police and Alibaba group, through the cross comparison analysis of the suspect's account transaction data and logistics delivery information, the police quickly grasped a criminal gang that produced and sold counterfeit Nike sports shoes, such as Fujian, Putian, and Shanghai, Zhejiang, Fujian and Hunan.

After mastering the data and information of the production and sale system of the counterfeit goods, at the end of October, police in Shanghai, Fujian, Zhejiang and Hunan jointly launched 51 police officers to conduct a centralized network operation for the sale of counterfeit Nike brand sneakers in Fengxian District, Shanghai and Fengxian District, and destroyed the black industry chain covering the whole chain of fake production, wholesale and sale in one fell swoop.

Experts on intellectual property protection of Alibaba group's Ministry of Security said that with the continuous improvement of Taobao's protection of intellectual property, the behavior of sellers has become more and more obscure. The suspect in this case will innovate the business mode, change the business mode, develop the offline operation by using the geographical advantages of the next family, retreat from the curtain to the front, engage in wholesale or substitute, or purchase other regional Taobao sellers or shops to do business, or move the shops to the field, and deliver goods in the field and cover the eyes, so as to achieve the purpose of successfully selling the fake goods.

"But online transactions will leave data records and cross analysis of these data by means of big data, and then the cunning fox will eventually reveal itself," said the expert. Alibaba experts will continue to link up with public security, copyright, quality inspection, intellectual property office and other departments, continue to maintain a high pressure on the behavior of online sale of counterfeit goods, and use big data to defer activism to the bottom line, and dig out the black source of manufacturing fakes.