Market Demand Analysis Of Global Home Textile Industry

From the market perspective, the current global household Spin The volume of the product market is about 100 billion US dollars. Among them, the United States and Europe are the world's largest home textiles market, with more than 40% of the global household textile market capacity. Followed by Japan, Australia and New Zealand. In these developed countries, household textile consumption and clothing textiles and industrial textiles are "three parts of the world". Among them, the proportion of household textiles in the United States and Japan is higher than 40%, which exceeds clothing as the largest consumption area, and consumption in Britain, France and other countries is also stable between 35-38%. However, in the more mature traditional markets such as the US, Europe and Japan, the consumption of household textiles has reached a relatively saturated stage. The potential growth of demand has been limited, and the growth rate has slowed down. With the rapid development of the developing countries' economy, the emerging markets such as the Southeast Asian market with increasing incomes and large developing countries, including China, will become an important area for the future development of home textiles.

　　 Home textile industry is the largest market in the world.

In the context of the abolition of the quota system, with the continuous upgrading of manufacturing costs, home textile enterprises continue to transfer to developing countries with cost comparative advantages. In the United States, Europe and other countries, middle and low end home textiles have been continuously impacted by developing countries and are in a state of atrophy. China, India and Pakistan are winning the market with cost advantage.

However, in the field of high-end products, the United States and Europe, with their significant advantages in product R & D, design and innovation, have achieved high profits through the implementation of brand strategy, focusing on pre design, development and late promotion and sales, giving full play to their advantages in capital, technology and information, leading the high-end market of high-tech household textiles and luxury knitwear in the world.

Looking at the world, the market share of the world's home textiles has reached about hundreds of billions of dollars. Among them, the United States and Europe are the largest home textiles market, consuming more than 40% of global household textiles. Followed by Japan, Australia and New Zealand.

In these countries, the consumption of household textiles has long been "three points" with the textile, textile and industrial textiles. Among them, the proportion of household textiles in the United States and Japan is more than 40%, which exceeds clothing as the largest consumer market, and consumption in Britain, France and other countries is also stable between 35-38%.

However, on the other hand, as the market matures, the consumption of home textiles, such as the US, Europe and Japan, has reached a relatively saturated state. The growth potential of demand is limited, and the growth rate has slowed down. China, Southeast Asia and other emerging market Will become an important area for the growth of home textiles in the future.

China's home textile industry has maintained a relatively high growth rate in recent years, along with the implementation of China's relevant economic policies. The domestic demand market will enhance the pulling effect of the domestic textile industry. At the same time, the further recovery of the global economy will bring new opportunities for China's home textile industry. This means that household textiles will continue to be one of the new growth points in the development of China's textile industry. Over the past ten years, the gross output value of China's home textile industry has been growing at an average annual rate of nearly 20%.. With the improvement of living standards and the acceleration of urbanization, we believe that the home textile industry will maintain a relatively fast development in the context of expanding consumer consumption and upgrading consumption, and the leading industries will have double opportunities to expand the market share and increase share.

　　 Market capacity of China's home textile industry

According to the textile consumption of developed countries, clothing / household / industrial textiles account for 1/3, while the proportion of our country is 65:23:12. In accordance with the standards of most developed countries, clothing consumption and household textile consumption expenditure should be basically the same. Industry authoritative data predict that in the next 10 years, the annual growth rate of home textile consumption market will not be less than 20%, and the per capita consumption of home textiles will increase by 1 percentage points, and China's annual demand will increase by about 30000000000 yuan.

In recent years, the domestic real estate market has developed rapidly, and the housing conditions of the residents have improved. Meanwhile, with the gradual improvement of the design and technology level of our enterprises and the change of people's consumption concept of home textiles, the huge consumption potential of the home textile market will be released. In the next few years, the domestic textile market is expected to increase by 2000-3000 billion yuan.

The domestic real estate market (coupled with a large number of old house renovation) develops rapidly, and grows at a rate of 30% per year. It will reach 500 billion yuan in the next three years. The purchase cost of household decoration items is about 25%. of the whole project.

50% of domestic textile products are concentrated in large cities and 30% are concentrated in county-level cities, while the population accounts for 70% of the total population of the country. The consumption is only 20%.. The improvement of living standard in rural areas, the improvement of living conditions and frequent exchanges with cities will promote their demand for home textiles.

In China, 10 million couples get married each year, and each pair of couples spend 2000 yuan on home textile consumption, so there is only 20 billion yuan per year in the consumer market.

The development of tourism industry: the massive development of star hotels, chain hotels, fast hotels and so on. The use of matching bedding and decorative articles has increased by 10% in recent years.

The consumption of household textiles is closely related to the development of related industries, such as wedding, housing, Gaestgiveriet Hotel, tourist traffic, medical and health, and so on. At the same time, the Olympic economy and Shanghai World Expo also provide new opportunities for the development of home textile industry.

Promoting home textiles market The main factors for the expansion of demand include: the change of public consumption concept, the growth of wedding and festival consumption, the continuous growth of demand for children's products, the improvement of residents' housing, the expansion of Gaestgiveriet Hotel, the improvement of public health facilities, and the prosperity of tourism and transportation industry. Among these factors, other factors are basically unaffected except for the improvement of residential housing and the expansion of Gaestgiveriet Hotel. Therefore, the home textile market will continue to grow steadily and demand will increase in the future.