Children'S Shoes Industry Extends Product Lines, Functional Shoes, And Promotes Healthy Growth Of Children.

First, children's shoes industry extension product line, functional shoes to promote healthy growth of children.

In the past two years, functional shoes are quietly in the mainland.

As the industry rises, the shoes are designed for the characteristics of children's feet and sports physiological characteristics, with higher value-added and wider market prospects, so that many local child shoes enterprises have found a new space for development.

The children's shoes in the hands of reporters, its professional name is children's functional shoes, is specially developed for infants and children walking, it is understood that at present, Quanzhou invested in the development of this functional shoes children.

There are more than ten industries. Why do these children's shoes become popular among many enterprises?

In Jinjiang, a company specializing in the production of outdoor equipment for young people, the reporter saw many fashionable and innovative young outdoor functional shoes in his showroom. The person in charge told reporters that with the change of people's consumption concept, parents are more concerned about the healthy growth of their children. Therefore, the company constantly develops various kinds of outdoor functional shoes suitable for teenagers, and extends the product line in the second half of 12 years, actively investing in the development of infant functional shoes.

Hong Qinming, deputy general manager of Jinjiang Mingwei camel Co., Ltd.: "in the section of our baby shoes, the core of our main product research and development is to ensure the healthy development of children, that is, the healthy development of footsteps, so we will choose to intervene in this piece of functional shoes."

It is understood that

Originally originated in Japan, because the shoe has great help to the growth and development of infants' feet, it has been favored by local people.

Hong Qinming believes that the development prospect of baby functional shoes is worth looking forward to. The company will continue to learn and develop functional footwear technology, and improve the foot characteristics of Chinese infants.

But at present, domestic and domestic functional footwear R & D technology is still in the initial stage of development, the company's functional footwear research and development team will continue to learn from domestic and foreign experts.

Hong Qinming, deputy general manager of Jinjiang Mingwei camel Co., Ltd.: "of course, with the improvement of people's living standard, including the promotion of health awareness, the market of functional footwear will definitely have a great room for development. I think this will happen, and the premise is to really do it with your heart.

"Wei"

Two. Enhance the development of functional footwear technology to meet the needs of domestic children's market.

During the reporter's visit to two children's shoes enterprises, we know that at present, the level of R & D and production of children's functional footwear in Quanzhou is still at the initial stage of development, and we still need to constantly upgrade the technological content. How do these children's shoes enterprises improve their own product development technology and are better suited to domestic children's needs?

Reporters in Jinjiang Mingwei camel limited company met the director of research and development Wu Mingbao, he told reporters, as early as a few years ago, domestic enterprises already began to produce children's functional shoes, but in all aspects, it is difficult to achieve the same standards of foreign products, nor has consumers been concerned about.

Wu Mingbao, director of R & D Department of Jinjiang Mingwei camel Co., Ltd.: "we have a big gap with foreign countries and Japan. What we did in the past few years is still relatively general, not sophisticated, including our current domestic market. These shoes are also commonly referred to as machine shoes, and many have not yet reached the standard of functional shoes.

Wu Mingbao said that nowadays, more and more enterprises are turning their attention to children's functional shoes. Compared with the previous years, enterprises pay more attention to the research in the domestic market, the improvement of research and development technology and the use of environmental protection materials, and each enterprise has different emphasis on the development of functional footwear.

Wu Mingbao, director of R & D Department of Jinjiang Mingwei camel Co., Ltd.: "soles must be soft, and insoles must be cushioning. This is very critical. Shock absorption is not simply the shock absorption of adults, or the other big children's shoes, because children walk differently. The place where the cushions are covered with cushions must be located at the center of the foot."

Wu Mingbao said that in order to make the product more suitable for domestic children, the company's research and development team also brought the product to a kindergarten in Sichuan. After three months of trying on the children, the company searched for the insufficiency of the product and continuously improved it.

Three, experts: actively set up standards for functional footwear industry, and guide innovation and research and development direction.

The emergence of children's functional footwear has brought new directions for children's footwear enterprises in Quanzhou, improving product value and increasing brand competitiveness.

However, we also understand that at present there is no production standard for children's functional footwear in China. What's the opinion of this expert? What are the suggestions for the future development of children's shoes industry in health shoes such as functional shoes?

Chen Shuqing, Secretary General of Fujian children's shoes Association.

He told reporters that after years of continuous pformation and upgrading of the children's shoes industry in Quanzhou, it seems more sensible to choose products such as R & D and production. The development of functional shoes like children's functional shoes can increase the added value of products, and will also better meet the needs of young parents nowadays.

Chen Shuqing, Secretary General of Fujian children's shoes Association: "functional shoes" is a brand new field, and the added value will be higher for those enterprises in Quanzhou. The functional footwear is relatively high in technical requirements, because the most important thing is that it has certain research on children's foot growth and bone growth.

Insiders said that although the functional footwear market has attracted the attention of enterprises, there are no standardized interpretations and production standards for functional footwear at present. This has also troubled many enterprises. Next, the association will define the functional footwear jointly with the national leather production promotion center, and discuss with the domestic footwear design center to formulate relevant production standards to standardize the functional footwear market.

Chen Shuqing, Secretary General of Fujian children's shoes Association: "we are discussing with the national Footwear Design Center recently. We are going to do some tests specifically for the functional footwear. We will specifically explore the standards for drafting this industry to standardize the market slowly."

Chen Shuqing said that the domestic production of children's functional footwear enterprises should learn from foreign research and development technology, based on the increase of innovation, in-depth understanding of the function of functional shoes, design and research and development of children's health function shoes really suited to help Chinese children grow up healthily.

Four, anchor comments: focus on the development of children's functional footwear industry norms to be improved

The emergence of children's functional shoes has made many local children's shoes and clothing enterprises as the new blue ocean. We can notice that children's enterprises have begun to actively enhance their R & D capabilities and devote themselves to the pformation and upgrading of enterprises. But now these shoes are still in the initial stage of development, and the regulatory problems of the market are hard to ignore.

The most direct expression is that there is not a set of strict inspection standards identified by the market and no unified organization to manage it.

I hope these urgent problems can be taken seriously and solved by the people in the industry.