How To Make The Fitting Room Become A "Suction Room"?

In Japan,

The investment per square metre is 3-5 times the investment per square meter, so it is important to see the fitting room.

It can be said that the fitting room is like the "second faces" of a brand. Whether you attach importance to it or not, to a large extent, affects the sales of goods, and also affects the impression of customers on your brand and shop.

Management of fitting rooms

The above three types of fitting rooms are simple, but they do reflect the management situation of the fitting rooms at the current terminal stores.

So what kind of inspiration can this bring to the dealer? In fact, just looking at a fitting room can not see the doorway, but comparing these three types, you will find that the management of this small fitting room is of great significance to the sale and marketing of terminal stores.

First of all, from the shopping procedure, consumers' fitting effect and feeling is the first step to decide whether clothes can be successfully sold. Therefore, whether the fitting rooms are properly managed or not, the feelings of consumers in the fitting room will directly affect consumers' purchase intention.

Secondly, the fitting room is also part of the shop and brand culture. Its management level directly reflects the service concept, service quality and product quality of shops and brand operators.

With the change of consumer demand, we need the fitting room to maintain the individuality and aesthetic feeling consistent with the overall image of the brand in terms of overall vision, lighting, color and pattern.

The perfect fitting room management and service can show the brand image in detail, so that consumers can appreciate the integrity of the spirit of brand service.

This may be more effective than the propaganda function of advertising language and brochure.

For example, opening the door of the fitting room is a warm and beautiful boudoir. The inner wall of the dressing room is lined with pink rose pattern wallpaper and warm color lights.

There are mirrors, hooks and small sofa stools in the fitting room. On the small dresser, there are wooden handle comb, hand cream, facial spray mineral water and other small objects inside the rattan material frame, which fully embodies its exquisite and exquisite brand image, so that consumers can see the temperament contained in the brand.

Therefore, for dealers, never let the fitting room become the corner of your management and the corner of business. Instead, you should start from the brand image, shop culture and customer feeling, and make the fitting room a consumer space that makes the customer comfortable and convenient to try on, so that she can feel your respect and service, not just the place to try on clothes.

Then, to upgrade your fitting room, what aspects should you manage?

Detail management of fitting room

High-end business

The smaller the space in the fitting room, the more it can reflect the brand's status, image and culture. It is too careless to be treated very carefully. For the middle and low grade franchisees, it is not very realistic to make the fitting room as high end brand luxury, so it doesn't mean that you can make things happen.

Therefore, detailed management of your fitting room can be done by everyone, but the emphasis can be different.

However, the details that we can not ignore are:

1. consider the comfort of customers in the fitting room.

When designing fitting rooms, human ergonomics should first be considered.

We should give full consideration to the degree of physical restraint, including psychological feelings, and no depression.

Next is to consider the comfort level of all parts in the fitting process.

The fitting room can basically meet the requirements of the extension of the limbs of the customer, and there is enough room for the customers to change clothes in the fitting room. Some larger clothing movements should also have some comfort in the space.

Generally speaking, the minimum floor space required for fitting rooms can not be less than 1.5 square meters, and the height is not less than 2 meters.

2. consider the psychological safety of customers in the fitting room.

When everyone tries clothes, there will be periods of reluctance to show people. In the fitting room layout, the privacy of the fitting room should be considered.

For example, special attention should be paid to the way and size of the door.

As far as material is concerned, try not to use curtain to make doors, which makes customers feel insecure.

If you choose a curtain for some styles, be considerate of the width and the way of closing the curtain.

When using rigid materials to make doors, a convenient and safe door lock should be adopted. The use of door locks should be simple and clear. During the use process, sales personnel or maintenance personnel should check the damage of door locks in time.

It is worth noting that in order to facilitate the management of fitting clothes, some shops usually leave a space at the bottom of the fitting room door to observe whether the customer is in it.

This way is quite unsightly, and it also makes consumers feel very insecure. It is recommended to consider using other methods to manage.

3. set up well equipped infrastructure.

Similarly, from the perspective of consumer psychology, consumers want to show others their most beautiful side.

Therefore, many consumers hope that they can use the fitting room facilities to complete the initial assessment of clothing in the fitting process, so that when they wear poorly dressed clothes, they will not have to be seen by others.

So the fitting room must be complete.

In addition to having sufficient light and space, we should also set up the basic facilities such as wearing glasses, enough hooks and sofa stools for customers to sit down and take off their shoes. If conditions permit, we can consider placing a small dressing table, providing combs and other daily necessities, and also consider adding small platforms specially for placing bags.

Secondly, the location and manner of fitting glasses, clothes hooks, hangers and fitting stools in the fitting room should take full account of ergonomics and take into account the convenience of customers.

For example, the stool should not be too soft, the corners of the stools should not be too clear, and so on. That is to ensure the integrity and humanization of the equipment on the basis of ensuring the most basic functionality of the fitting room.

4. configure suitable fitting room lights.

Ignoring the setting of lights in fitting rooms is a common problem in fitting rooms.

Some stores do not set up the fitting room lights or install simple lighting fixtures.

In fact, whether consumers decide to buy or not is closely related to their first impressions. Therefore, it is necessary to install reasonable lighting configurations.

Usually, the light color of electric light source includes two aspects: color meter and color rendering.

The color table refers to the luminous color of the light source, that is, the color of the light seen from the appearance; the color rendering refers to the optical illusion produced under certain light conditions.

The high pressure mercury lamp often used in the shop is bright and white, but its color rendering is not good. It is good for attracting customers in the distance. However, the color of the face and clothes is dim and lifeless, which is not conducive to the appreciation of the clothing, so it is best not to use it alone in the fitting room.

And the design of the fitting room lighting should be based on the actual clothing and space needs. From the two aspects of the color table and color rendering of the electric light source, the collocation should be considered and set up to a proper level.

At the same time, we should also consider the psychological feelings caused by color and light.

In summer, cool and cool colors are highlighted. In warm winter days, warm and warm colors are available.

5. consider the color setting of space.

Color has great influence on consumers' psychological function.

I also mentioned different psychological feelings caused by different colored lights.

The color of the fitting room can be designed according to the actual brand style and the size of the space.

In general, wall color can not be too strong and too exciting.

The warm color matching in the fitting room can relieve the tension of the consumers and make the dry and troublesome fitting process more interesting.

The space with distinctive color on the wall will also impress the consumers.

stay

The fitting room as a "space for testing clothes for customers" is self-evident.

But if you just regard it as a "fitting room", it is far behind the needs of customers in the new era, and it does not conform to the marketing concept of cultural marketing, service marketing and so on.

In Japan, the fitting room's investment per square metre is 3-5 times that of the shop, which shows the importance of the fitting room.

It can be said that the fitting room is like the "second faces" of a brand. Whether you attach importance to it or not, to a large extent, affects the sales of goods, and also affects the impression of customers on your brand and shop.