Clothing Market At The End Of The Year Sales Promotion Performance Is Only Clear Inventory

At the end of the year, all kinds of

Activities are going on in full swing, but the effects are different. Some of them are very effective, but some of them are not satisfactory.

"Although department stores also pay more and more attention to holiday marketing, there is still more creativity in setting up scenes, creating atmosphere and details."

Wu Jianren, a senior brand operation expert, said that increasing the added value and sense of experience is an important measure for the shopping center to enhance its core competitiveness.

Xiaobian Xiaobian for the end of the clothing sales promotion for everyone.

It is undeniable that discount is effective in the early stage of market development.

However, with the strengthening of brand competition and the maturity of consumers' consumption concept, discount has limited effect on promotion.

There are many ways to promote sales, such as buying gifts, discounts, joint promotions, thematic promotions, on-the-spot try, consumption scorecards, cash return, limited time rush, community promotion, special price promotion, and so on.

These promotional activities have their own shortcomings. How to use these promotional methods flexibly should be based on the consumption habits and customs and habits of the target customers.

In addition, these promotional activities can not be copied completely. Retailers should work out effective promotion methods according to their consumption characteristics.

Holiday promotion should show the spirit or brand culture of retail enterprises in specific details.

Retail businesses can be arranged in a similar fashion, but because of their different positioning and development strategies, their shopping atmosphere should have their own characteristics.

In fact, the biggest problem of holiday promotion is homogenization for physical retail enterprises.

In terms of promotion and resource occupation, sales promotion is less attractive to consumers.

The application of low price strategy depends on how high the price sensitivity is when consumers choose similar products.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume. "

Some brand

Shopkeeper Chen told Xiaobian that holiday promotions are often used as a special means for retail companies to rush sales. They tend to pay more attention to the actual effect and focus on sales promotion, which is a short-term behavior.

Enterprises should focus on brands and appropriately cooperate with shopping malls to develop marketing.

Zhang Gong, a marketing expert who works in a consulting company, said that clothing companies use discount to attract most consumers who want to pursue good quality and inexpensive products. They should also pay attention to controlling the frequency, scale and occasion of the discount.

"Moderate discount activities have a certain effect on promoting clothing sales, but it is not appropriate to introduce discount activities too frequently." this way, it will be more harm than good, which will easily lead to consumer fatigue and damage brand image and affect subsequent sales.

The most obvious side effect of the frequent discount is that consumers develop the habit of "do not buy or not buy", and consumers begin to discount goods after three. A few years ago, consumers who saw a discount on a passion rushed to calm down, and began to compare the discount prices of brands and shopping malls. When the discount gradually changed from sales promotion to market normality, the attractiveness of consumers also weakened.

In addition, the frequent discount sale of new products is likely to trigger a vicious circle of clothing sales: new products will reduce prices, so that consumers will not rush to buy new clothes after the coming season. Instead, they will choose to wait and see and wait for price concessions, which will lead to the slow sale of new products and even the sale of new products.

This is something that has to be faced with high storage pressure.

It is undoubtedly worse.