How Many Clothing Stores Can Reduce Customer Turnover?

Learn to keep

Most customers are idle customers, and the purchase of goods is more random. Whether or not to attract these customers into stores is the key. Display of goods Besides, POP, smile and so on, the most important point is whether there are customers shopping in the store. Therefore, we should try our best to keep the existing customers, answer their questions in detail, and try to keep the customers in the store. This shows that there are attractive items in the store and give people a sense of security. Customers in the store can attract other customers into the store.

Achieve two kinds of rationality

First of all, we should make a rational distribution of energy and not neglect any customer: when there are many customers in the store, we should allocate energy in the meantime, so as to improve the turnover rate. The most important customers are customers who already have the desire to buy, who are communicating their products and are trying on them. But at the same time, don't neglect other customers. You can say so politely, "I'm sorry, you can see for yourself first, I help the customer pick up a piece of merchandise and come back immediately"; or on the other hand, explain the characteristics of the product, and raise a smile to the customer who just entered the store. Or take time to say "do you need any help?" please call me when you need it. Not to neglect a customer is the key to sales success.

Secondly, we should reasonably recommend related products: after obtaining the trust of customers, when customers decide to buy a product, they should learn to reasonably associate the recommendation of products, and expand the interest range of customers to purchase products in time, such as asking "do you want to match underwear", "do you want to cotton and Lycra's basic trousers", "do you want functional plastic underwear", "do you want x x style other color Bra", "add one and a half cups of bra, have a replacement", "there are new swimsuits (pajamas, underwear)", and the style is good. Special offer Just beside the elevator, welcome you to look over there again. "

Follow three principles

The principle of "customers are always right". It is strictly prohibited to quarrel in the store. When the opinions are divided, we should first confirm and solve the problem, and use the "yes, but" way. For those who complain more, they should listen to her complaints patiently, never shirk their responsibilities, and take her away from the store if necessary, so as not to affect the shopping atmosphere in the store.

The principle of mind is to remember the faces and names of customers. In service, the highest level is to remember the names and faces of customers, and when customers come to shop, they can greet each other in a friendly way, which makes them feel different from other customers. Remembering the faces and names of customers is one of the ways to promote regular customers in shops. Customer names are usually obtained through promotional means, such as membership cards, honorary customers, birthday cards, signatures, etc., and should be established. Customer files 。

Make full use of the principle of resources and make full use of promotional activities to attract customers. The promotional activities that the store is doing can be expressed to customers through posters, POP and so on. It can also remind customers constantly to increase their customers' desire to buy, use the "just in time pajamas at a discount, very affordable", "now that you buy 150 yuan, you have a gift to send. This kind of bra is 120 yuan, with a pair of underwear, there are gifts", "the gift is x x, the texture is very good, the market price needs x x yuan, it's worth it" and other words to express the theme of the sales promotion clearly, and explain the characteristics of the gift.

Only by achieving complete and high quality service (pre-sale, sale, after sale, and so on) can customers truly feel satisfied and become loyal customers.