How To Successfully Retain Customers

"Look at the other styles, please."

"Thank you for coming!"

　　 Consumption psychology

Faced with the evolution of fashion, many brands have introduced the concept of Mashup. Those who usually dress in a simple way or have a concise and practical professional group, those who are about to enter the middle age and have a fixed image of temperament, look at the clothes with more decorative designs and fashionable styles. While shopping guides are faced with the display and display of brand products every day, they have no experience in clothing styles or lack of approval for the sales of clothing products. This is the reason why clothing distribution can not be successfully promoted in many brands.

Because many styles of design have certain requirements for collocation, if customers try to wear according to their customary habits, they will often find no sense. Moreover, customers will consider personal shape, professional identity and style hobby before choosing to try it on. Therefore, if the clothing matching method is not guided properly, customers will give up buying because they do not know how to match it.

　　 Problem analysis

Customers who can purchase completely will also give up because of some small queries. If we can't further strive for opportunities and provide corresponding help to customers, we will only lead to three losers, brand operators, shopping guides and customers.

　 Coping with examples

　　 Shopping guide When customers try out every style, they will interact with customers. "Hello, you can try on this suit with a small coat and shorts, or a short skirt with socks. If you can match some necklaces and scarves, the effect will be better. It's a basic style for casual fashion."

After trying out second styles, the customer said, "the layout rules of this interior pattern can be mixed and worn to work, and can be overlapped or simply two. If you want to highlight the sense of fashion and richness, you can make use of the flying edge of the hem for many changes. You can mix ordinary sweaters, rough jeans, exaggerated feminine shoes and so on, and the effect will be very good.

　　 customer In the process of trying to wear, listening to the guide shopping guide, although the shopping guide did not urge them to buy, but because of the knowledge of some collocation, the customer had already established the feeling he wanted, and began to ask the price of one of the styles.

　　 Tips

Any style has many possibilities of collocation. For ordinary style, we need to recommend innovative collocation method to customers. For fashionable style, we need to recommend an ordinary way of collocation to customers. The change of collocation mode will enable customers to change their original view of styles and promote sales.

　　 Different somatotype Dress matching mode

Not only a single style can help customers solve the problem of body clothing, but different matching methods can also improve the body proportion of customers smartly, and this is a joint selling method that many customers can hardly resist.

For example, wrinkle design and loading and unloading are short matching ways, which can highlight the curvilinear feeling of the female body, and have a subtle modification effect on the thinner and less curved straight body.

In addition, the round apple shape can also reflect the curve feeling of the waist, and it can cover up the over rounded figure.

Shopping guide recommends this kind of collocation mainly from the simple collocation, the style esthetic sense and the shape modification characteristic three aspects to guide the sales for the customer.

For example, straight line cutting, simple collar type, double breasted, simple and bright coloring and other styles have a very ingenious effect on the wider inverted triangle shape. In addition, the diamond shape with a clear bone sense can also balance the overall dressing proportion and increase the sense of harmony. A moderately heavy body will also hide a bit of a stout part because of a slightly stiff texture design.

This kind of collocation is mainly made up of stockings, trousers, medium length tops and accessories, and the shopping guide should pay attention to the convenience and matching features of the styles.