Shopping Guide Skills: Proficient In Store Promotion Method

First, we can not wait to popularize product knowledge to customers, introduce the brand background, focus on rendering the popularity of the current product, and then start by making a strong effort to list the shortcomings of the relevant competitors, trying to get customers to directly dispel the idea of going to other stores to see and even negate the original purchase plan of customers.

From the point of view of the salesperson, my customers are my customers.

Customers have limited time to stay after entering the store, and they may leave at any time.

First, inculcate some ideas that are beneficial to our customers, and try to brainwash the customers, so that customers can form a value judgment standard that is good for me. We should clean up the competitors' products in the customer's purchase intention from the angle of prevention, preferably on the spot.

But from a customer's perspective, it's another story.

The money is in my hands, the right to choose is in my hands, and it is not urgent to buy it. It can be fully finalized than the N shop. The more anxious it is to sell, the less let me go to other shops to see, the more ghosts in my heart.

Besides, you have completely taken me as an amateur. Do you think I don't understand anything? I've been to other shops.

Moreover, people are more comprehensive than you. Even the introduction of the salesperson in this shop has some misleading elements in it.

First of all, we cannot put responsibility on customers. Only the incompetent salesmen and no incompetent customers are bound to be on our own.

As a salesperson, we have to think clearly about whether a customer has ever been to other stores before entering our store. As long as he enters other stores, he will inevitably have business personnel to make relevant information. It is very difficult to ensure that other business people can really stand on a completely objective and real position when analyzing customer needs and introducing products.

It can be predicted that the probability of occurrence of four kinds of competitors may be relatively high.

1. carry out the popularization of basic professional knowledge;

2., when analyzing customer needs and introducing market conditions, we will selectively introduce products that are beneficial to our products.

3., it is possible to expose its shortcomings and problems according to the characteristics of its competitors, magnify the negative direction of competitors, or even make a false move, confuse the black and white and mislead customers.

4., the business people of competitors must also want to directly put them.

We will try to prevent customers from going to other stores to see the plan.

In recent years, the popular business ideas of various kinds of on-site quick pactions will also encourage business people to ignore customers' freedom of choice, and to some extent, oppress customers to make quick turnover.

At the same time, many customers also like to make use of this point, and use this store's salesmen to deal with another store's salesperson when they listen to the introduction of the salesperson, one is to quickly strengthen their professional knowledge, and to install other professionals in the other stores. Two is to use professional knowledge and price information to deal with another shop salesperson, and the three is to make full use of the mutual attack among business people to suppress each other.

As a salesperson, we should give full consideration to the actual situation.

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When entering the door, the customer first assumes that customers have already visited other stores (or indirectly inquired about them), and has received educational brainwashing from other store operators.

Then, what adjustments should we make to deal with those problems?

1., first of all, it is not urgent to locate the customer as an amateur. Customers may have accepted the professional knowledge popularization of other salesmen. First of all, we must detect the degree and level of customer understanding of professional knowledge, or simply assume that customers are professional.

After all, customers are unwilling to appear in front of business people as an outsider.

In terms of product related professional introduction, we must emphasize objectivity and neutrality, and aim at our objective to set off competitors' lack of objective and rational volatilization.

2., we assume that the competitors' business personnel have already listed and attacked the shortcomings of our products. They should not hide them in the face of customers. They can not evasive and avoid talking. That will give customers more doubts and make sure that other salesmen are right.

It is to be proactive and proactive, declaring that there is no perfect product in the world, nor is it a defect, but a feature.

Choosing products is not choosing the perfect things, but choosing the right ones.

At the same time, to a certain extent, advance the precautionary description of the defects of their products ahead of time.

3.. Consider the competitors.

Customers are often forced to decide the order on the spot, so they have to give customers the right to freely choose. Take the initiative to ask customers to take a look at them. The three goods do not suffer losses, create a loose trading environment, and let customers feel their freedom to choose as God.

4. if we assume that customers have already been to other stores, the sense of competition as a salesperson's inner part is bound to be strong, more challenging and more serious.

At the same time, some irresponsible promises or excessive words should be controlled.