Shopping Guide Is The Soul Of Counters.

　　 1, dislocation 1: Ordering clerk

Many shopping guides at work are holding the attitude of waiting for a rabbit, not close to customers, nor actively promoting goods to customers. In the past, when demand exceeds supply and commodity shortage, customers have fewer opportunities to choose. Therefore, shopping guides need not spend too much time in mind, and customers will automatically come to them. At that time, the function of shopping guide can only be regarded as ordering clerk.

But today, this form of customer service has been unable to adapt to the market demand of products and brand diversification. Customers are more and more choosy, and they are becoming more and more critical. If you are still waiting passively as a shopping guide, you will have to use your hands to collect money, invoke and deliver goods. customer Send it to your competitors.

Some people disagree with this kind of talk, or think that there are not many people waiting for business now. But is this really the case? If we look at shopping malls and shops, you can occasionally find some shopping guides arranged neatly, standing at the counters or shelves, with a poker face and a model. Some people have described this feeling with exaggeration: "I seem to walk into the temple and see a statue of Buddha." This kind of service seems to be standard, but in reality it gives people the feeling of indifference and rigidity.

　　 2, dislocation two: Salesman

With the opening up of the market and the intensification of competition, sales guides at the forefront of sales have already realized the sense of sales. They know that they can not just stand and wait for guests, but they soon fall into another misunderstanding, that is, sell as many products as possible, and they focus their work on profits and sales. So they quickly turned into another role: salesman. When customers come, they will sell their products enthusiastically to customers, but because customers are too obvious and urgent to sell goods, they will even drag them hard to displease customers and eventually drive customers away.

Story: one day, a customer just stepped into a bright shop, that is, a shopping guide enthusiastically greeted him. The enthusiasm was very flattering. He just tried on a jacket, the shopping guide said enthusiastically, wow, sir, you are so lucky, you are so handsome in this jacket. The customer's mind was hot and he immediately pulled out 400 yuan to buy the jacket. But when the customer came home and cooled down, he found that the more disagreeable the clothes looked, the more people agreed that the dress was not suitable for him.

Comment: in reality, more than half of the people have fallen into the trap of shopping guide selling like this customer. Many shopping guides no matter whether the products are actually suitable for customers' needs, the sole purpose is to sell products. They came up with numerous reasons to show that the products they sell are suitable for customers, so that customers can feel that they can't buy them. What "you are really beautiful", "this style sells very well", "this is left", "beautiful, smart people fit this style" and so on, all of which are not for the sake of customers, but for staring at the customers' purse and quickly taking out the money. Although many products can be sold through this "hard sell" way, it interferes with the right of customers to freely select products, and also disrupts the rational evaluation of the normal ability of the commodities. The ultimate result is the loss of customer trust.

According to a survey, more than 95% of people are disgusted with this excessive enthusiasm for shopping guide. Under the question of "if there are two shopping guides, one is too enthusiastic, one is cold, you will choose which counter to shop," and even the vast majority of customers choose "cold" shopping guide. "Cold" is just unpleasant and feels unrespected, and "excessive enthusiasm" is boring. One customer said, "it seems like there is a sense of being tricked by facing too enthusiastic shopping guide."