Clothing Shop: Attention Should Be Paid To Cluster Effect.
We often see that a jewelry store next to, often there will be other jewelry shop, these related shops gathered together, not only because of the competition between each other and was dragged down, but increased the attention of the target consumer group, so as to make the relationship between each other more stable.
Because there are a lot of people in a street.
Selling accessories
Shops, once people want to buy jewelry, naturally think of this street.
Therefore, X chain stores not only do not worry about running their competitors, but also compete with competitors when necessary.
It is generally believed that when the shop is chosen, the more prosperous it is, the more money it will make.
Not exactly.
Because in the choice of store location, we need to consider comprehensively.
Factor
。
Sometimes, the sub optimal location creates more profit space than the optimal location.
Miss Fang in Yunnan did not choose the shop in the prosperous area. She opened a mid-range X store beside a university, and there were no other jewelry shops around her.
But the store brings her more than a million yuan per month.
Because her X price is relatively high cost performance, relatively suitable for students who are not economically independent. Therefore, college students often visit her small shop and choose their favorite items.
Because of the importance of storefront site selection, the X franchise system usually provides help directly to its franchisees, or sends professional personnel to the site to help locate the site, or to check and evaluate the stores of the franchisees, so as to prevent the shop from making wrong choices.
In short, for entrepreneurs, shop location is an important factor related to the rise and fall of business.
In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.
In addition, the characteristics of the road and the configuration of the shops should be taken into consideration.
If you choose a suitable store site, you should consider all the above factors. If you are a franchisee, you should also be good at getting the support from the headquarters. With the experience of the experts who join the headquarters, you can evaluate and prove the store site.
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Every day the big media platforms pmit a lot of advertising messages, and they publicize their businesses in the market to enable investors or operators to get rich overnight.
After years of continuous groping and understanding, consumers have gradually changed from perceptual consumption to a rational consumption. In the face of constantly changing information every day, they are tired of aesthetic fatigue.
What kind of shops are the most profitable? Are the new large shopping malls? No, it needs a good positioning and absolute market recognition. Hefei's original shopping malls and world-class retailers have landed in bulk and want to gather Hefei's popularity again too little.
Only by advancing with time can the gradual development of Hefei's population and further refinement of the market be realized gradually, in five years, ten years, or even longer.
Hefei's Dadong gate used to have new fat, three filial piety red flag, Huitong, new station Wuzhou, Xin hung an, shocking.
What about the professional market? What other specialties do you have in Hefei? There is no professional market. Clothing?
What about building materials? East and West.
The automobile market is available, the fruit market is available, the vegetable market is available, the aquatic product market is available, and even the farm machinery market is on the edge of the city.
Business is good? There are many markets and business is not popular.
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