Choose The Right Place To Set Up An Advanced Clothing Custom Shop.
Target group: high-end business crowd project evaluation: personalized customization will have broad market, clear market segmentation, high investment potential, good return expectations.
Expert: for high-end customized shops, such as set up design, operation and service aspects of personalized entrepreneurial projects, in the direction of the market, product positioning and business management should have a more brilliant strategy.
Entrepreneurship
Must read
The location, location and location of designers and designers should pay attention to weather, geography, and harmony.
The so-called "time" is the market positioning of clothing custom shop.
At present, fashionable and fashionable women are very demanding on clothes. Pursuing individuation has become a trend. At present, most of the clothes in the shopping mall can not meet these women's needs or there is still a gap between them.
In addition, although there are some clothing custom stores in the market, most of them are still at a relatively low level of service and competition level, with relatively narrow customer channels.
Therefore, compared to the huge customer groups, there is still huge room for survival in a clothing and custom shop with a higher grade and higher service level.
From the price point of view, the price of customized clothing is still at a low level compared with some famous brand clothes in the market.
The so-called "geographical advantage" refers to the location of clothing custom shop is very important.
Because a good location is very important for the establishment and maintenance of the customer base, and the cost factor must be taken into consideration.
The location of advanced clothing custom shops is suitable for the gathering of high-end business people and the frequent care of fashion crowd.
It seems more important than "Heaven time", "geography" and "harmony".
"People and" is the designer and his design team.
You can choose to set up shop with friends and partners in fashion design, not only can you learn the design experience, but the most important thing is to gather a loyal group of customers at once.
business strategy
Products and services go hand in hand.
Only unexpected, can not be done.
In the increasingly competitive market economy, whoever first thinks of the idea that best fits customer needs and puts it into practice is destined to be the winner.
For advanced clothing stores, product and service are two best practices.
First of all, in terms of business, we can gradually establish a one-stop service for customization, design and sales.
Such a team can provide a strong guarantee for product quality.
Of course, the general custom shop does not necessarily establish a factory in person, and it is a good strategy to delegate production.
In product design, the role of the designer can be said to occupy the core position of the technology, because designers have a good sense of clothing and fabrics, will provide customers with detailed suggestions, and can be timely modified according to customer needs.
These are the advantages that store clerks can't do.
How to increase the customer base is a difficult problem before all customized stores.
At present, many custom shop customers are rather narrow and difficult to expand.
Therefore, for clothing custom shop, it is particularly important to maintain the relationship between old customers.
In addition, from the long-term strategic considerations, the service scope of clothing custom shop can extend to related fields.
For example, to provide customers with some clothing accessories and footwear services and so on.
Investment and operation
Tips
1, cost control can not be ignored.
Insiders remind the majority of entrepreneurs, clothing custom shop owners in the operation of the general existence of some idealistic color.
For example, it will take a lot of energy to consider how to make the store special, while providing customers with a comfortable rest environment can attract customers, but in the process of operation, there is no strict control over the cost.
For example, there are shops rent and decoration investment too much.
2, early investment is bigger, clothing customization is more optimistic.
As the high-end clothing custom shop location is relatively high-end, start-up capital is also relatively high.
Take Liu Xuan's store in Fortune Center as an example, the initial investment is between 500 thousand yuan and 600 thousand yuan.
The main capital investment is concentrated on rent, fabric procurement and the human resources cost of the design team.
However, under normal circumstances, the cost of resuming shop in 1 years is still more optimistic for clothing custom shops.
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