Tips For Location Selection

It is unavoidable to have a good shop and conduct market research.

From a professional point of view, it is called business circle analysis. In general terms, it investigates and analyzes the sales scope, the characteristics of customers and the geographical location of their living environment.

Because different geographical location shops, suitable for business types are also different.

Therefore, when choosing location, investors should first observe the situation of business circle carefully, such as the business circle.

How big is the traffic volume and the number of competitors in the business circle?

Generally speaking, there are larger traffic fields in all cities, such as business centers, railway stations, long-distance bus stations, bus stops, commercial pedestrian streets, campus gates, popular tourist attractions, large wholesale markets, and large and medium-sized residential areas.

Chen Yan believes that because these areas belong to the commercial concentration area, in busy areas, bustling bustling areas.

The chances of success are often much higher than those in ordinary areas.

However, when choosing the berths in detail, we should pay attention to the fact that the competitors in the business circle are not too easy. It is best to have no more than three franchised stores in the same category.

The choice of business location is related to the interest of main commodities and potential customers. All walks of life have different characteristics and consumption targets. The prosperous commercial area is not the only choice.

Chen Yan pointed out that when choosing a site, operators should have a clear understanding of self run products and target consumer groups, and if they know themselves, they can win.

For example, convenience stores and small and medium salons can be opened near community residential areas, while bars and teahouses can be opened near downtown areas.

The corners of the intersection, or the convenience of traffic, are usually larger than those of public pit facilities such as footbridges, underground passageways, bus stops, subway stations and light rail stations.

Shops on the same floor and location are not the same price, but the shops with better visibility and no shelter are relatively high rents, and they are also hard to find in the market.

Usually the store property can be used for at least 5 years, and at least 5 years or even longer for the purpose of lowering the rent.

In addition to settling the rent, we should also pay attention to the relevant additional conditions so as to save a lot of expenses.

If normal heating, water supply, electrifying and telephone making can be done, can the shop roof, floor and walls be repaired, and water and electricity facilities can be purchased or maintained.

In addition, Chen Yan reminded investors to pay attention to

It should be stipulated in the contract in advance to avoid unnecessary disputes with the landlord in the future.

The investment in shops is different from the usual property investment. The tenants of different formats have different demand for the shops.

Take clothing and catering as an example. Generally speaking, a small clothing store has an area of 30 square meters, while a small restaurant has an area of 50 square meters.

If the pursuit of small areas, shops can withstand the format will be very limited, the flexibility of shops will be greatly reduced, virtually for future shops or rental leasing increased some difficulty.

If the shops do not have the right tenants, the rent return is naturally impossible.