Taobao To Increase E-Commerce Platform Counterfeiting, The Law Needs To Be Improved

Taobao released the "2014 Taobao linkage police fraud report". The report shows that between January 1, 2014 and December 12th, Taobao and the local public security organs jointly cracked 18 clusters of counterfeit goods and infringing intellectual property cases, involving more than 1000 cases, and knocked out more than 200 manufacturing and selling fake dens, factories and offline markets, and arrested nearly 400 suspects.

Counterfeit problem and Online retailers There are still no solutions to this problem. And offline can be judged through the special channels or texture and so on. Online e-commerce platform can not see the commodity object, it is more difficult to see the purchase channel, to determine whether the authenticity is more based on the credibility of the platform. The electronic business platform can only be endorsed by the B2C brand authorized by the self operated channel, so for all or most of the e-commerce platforms such as suning.com, Jingdong mall and No. 1 store, the reputation is the guarantee. And for most of the goods from the C2C third party shop channel business platform, because the third party shop can only pass the rules and afterwards supervision standard, it is difficult to carry out ex ante intervention. Objectively, it will lead to more fake products on the platform, and it is unavoidable to be accused of "fake flooding".

There is no authoritative data on the proportion of counterfeit goods on the electronic business platform. Apart from technical problems, more importantly, the definition of counterfeit goods. The introduction of counterfeit goods will generally be linked to shoddy goods. In fact, fake products contain but not equal to fake and inferior products. The most typical and common fake is counterfeit goods commonly known as "three no products". brand The situation of positive goods involves not only the harm of quality problems to consumers' rights and interests, but also the deception of consumers, and the infringement of brand intellectual property rights. Recently, the "repeat" on the C2C e-commerce platform has been built entirely according to the brand 1:1, and the quality and design are no different from the genuine products. Consumers are also aware that they are not authentic, though they may not be involved in counterfeiting and cheating, but they also infringe on intellectual property rights. Are they fake goods? In addition, the products purchased abroad are genuine products of foreign countries, and are not strictly imported through formal channels. To be honest, it is not a genuine brand authorized by the domestic brand, will it be listed as a fake? The first situation mentioned above is undoubtedly the focus of the fight against counterfeiting, but the latter two cases are still in the gray area in law and need more perfect laws and regulations.

Counterfeit goods on the electronic business platform, even once regarded as a typical example of counterfeiting, are also regarded as the category of "network selling off". However, in fact, the electronic business platform is a new channel for counterfeit goods and should not be isolated. The crackdown on fake goods on the electronic business platform and the attack on the fake goods should be linked. The electronic business platform, considering its own goodwill and long-term development, has no differences in the fight against counterfeit goods, such as industry and commerce, public security, quality inspection and other law enforcement agencies. The e-commerce platform has spurred more fake forms and needs. Meanwhile, the innate superiority of online big data mining has greatly improved the possibility of tracing the source of goods and identifying whether the goods are fake or not, providing a new line and path for counterfeiting.

The prosperity of the electronic business platform and the existence of fake goods is an objective fact. For the electronic business platform, how to define and classify the grey area's duplicate and purchasing goods under the condition that the regulations are not clear, define the category of counterfeit goods, avoid neglect and accidental injury in technology, and how to compress the internal rent-seeking space and prevent artificial selective counterfeiting are all urgent problems that need to be solved in shaping a fair and transparent platform environment. For law enforcement agencies, how to use the new path of big data mining to cooperate with offline actions to combat counterfeit goods is also a new topic for counterfeiting.

In the Internet era, how to deal with the problem of fake electronic business platforms and shadowing products has become an unavoidable problem. Amazon and eBAY in the US also have C2C shop However, the degree of counterfeit goods does not have a high domestic electricity supplier platform, which is related to the perfection of the law and the strict rules and regulations of the platform. The crackdown on e-commerce platform fake is not for an electronic business platform, but for better protection of consumers' rights and interests and brand intellectual property rights. The big data mining of the electronic business platform provides a more convenient way for offline fraud, but more importantly, it is indispensable to fill the gaps in intellectual property rights, perfect the rules of the electronic business platform and implement the law enforcement agencies.