LVMH Become A "Dig Foot" Disaster Area

Digging up feet is not a commendatory term, but for companies that are building new businesses or saving dangerous businesses, they should not only dig but also dig the best. LVMH, the first big Louis Weedon in the luxury Kingdom, was only picked up by the Rolex watch group and Apple Corp in 2014, the two chief executives, brand directors and sales CEO.

Brain drain is directly related to the re integration of business units. Since the acquisition of Bvlgari Bvlgari in 2011 for 3 billion 700 million euros, the proportion of watches and jewellery departments in LVMH group has surged, accounting for about 10% of the total revenue of LVMH group last year. This is a rare piece of good news for the LVMH group, which has only one digit growth in performance over the past two years. At the same time, the Swiss watch giant Swatch group's acquisition of third party parts suppliers has been accelerating, adding pressure to the LVMH group, whose watches are not the main players but their performance has become a self rescue medicine. So at the beginning of this year, in order to revitalize the accessories business, LVMH group split the watch and jewelry department separately, so the watch Department became an independent big family. CEO, who has not been reused, is the owner of Rolex.

The loss of a general will then be dug by apple, and the Heuer Watch CEO enters i-Watch. Subsequently, LVMH group announced that it will launch smart watches in July next year, and said it would not copy Apple Corp's smart watch concept.

Towards the end of the year, the LVMH group was trapped in the "dug crisis". Rival Gucci of Kai Yun group is contacted by LVMH Riccardo Tisci, Givenchy's design director.

　　 Dior Former chief designer joined Maison Martin Margiela

If the watch magnate is to add strength, some brands are looking for new ways.

John Galliano, the former chief designer of Dior, who was once famous for her fame and fortune, was known as "gifted talent" and created an unparalleled Dior romantic fashion empire. The scandal of alcoholism, drug abuse and racial discrimination was always accompanied by him. After breaking up with Dior, in October, he was named the chief designer of the Maison Martin Margiela, a deconstructive and understated style, who appeared in London. He also appeared in London next January 12th. People in the industry sigh that this may seem like a combination of wind and horse, but it may also be a topic for Maison Martin Margiela, perhaps facing the surging fashion design, and Maison Martin Margiela wants to make new breakthroughs.

　　 Mulberry Changing the position of "light luxury"

In the 2014 fiscal year, the UK's luxury brand Mulberry, which has nearly 50% profit margins, has also appointed new non-executive directors. Barney's NY, who has worked for the most influential department store in the luxury industry in New York and Julie Gilhart as its fashion director, is known as "top buyer" and has worked in Barney's NY for 18 years. The executive chairman and board members of the Mulberry brand were fed up with the former CEO Bruno Guillon, who pursued the tall line, and soon confirmed the Mulberry's "light luxury" route in the 2014 fiscal year. Let Julie Gilhart join in order to give a good style positioning to Mulberry in transition.

　　 Coach Dig MK retail executives to help transform them

Coach is moving towards a more high-end lifestyle brand. Since the appointment of the former designer of Loewe, Coach has more beautiful clothing series, and also has its own shoes and handbags. Consumers find that Coach has become beautiful. But Coach ambitions to transform completely are not limited to this. From its official four step strategy, it is clear that stores, products, design and marketing must be upgraded in all aspects. Store upgrading has spread from the US in November to the whole world. The design is fully controlled by Stuart Vevers, and marketing needs a general manager. So Coach dug directly from rival Kors Michael to European retail vice president. The talent that brought 51.8% revenue growth to the Michael Kors 2014 fiscal year is rare. So far, Sadie Tew has become vice president of Coach retail and customer experience.

Fashion consumer market is facing unprecedented upgrading and consumption structure adjustment. Faced with opportunities and challenges, business is not easy and transformation is more difficult.