Marketing Strategy: Enabling Customers To Purchase Products Voluntarily

There are often times when promotions or shopping guides are not able to make a deal after giving customers the advantages of half day products. At this point, they may be very anxious that their work is in vain. And this kind of customer is very rational to buy products, or simply to look lively, not real buyers. As a result, a large number of them were introduced, but not at all. At the same time, such customers stopped questioning different products before buying them. Customers are comparing products, not only from the price, but also from the real benefits and the length of time. They want to find the best combination of value and use value, which is what we call "good quality and low price" products.

If you encounter such a situation, do not produce more products for comparison and promotion, so that customers themselves do not know how to choose, because many products are a series of several categories, and if promoters do not introduce any unique selling point of any product.

At this point, we should focus our customers' eyes and decisions on two points, and then force customers to choose a way from the two party. Using restrictive questions, "do you want this or that kind of thing, this or that? We talked for such a long time, I think this is more suitable for you, this product is more compatible with you......" Finally, let customers choose a single item from two item selection. Their attention will naturally focus on one product, and then move customers with short and outstanding product characteristics to facilitate purchase.

An excellent Promotion Shopping guide is a good "product doctor", to be familiar with their products in the chest, to be able to explain the customer, when entering three points, cited and cited, at the same time, customers also need to ask questions related to products accurately and correctly. Name a number of selling points of a product to get unanimous agreement from customers. If you say 123 points, the customer agrees, take the opportunity to strike while the iron is hot, so that the business can be successfully carried out according to the purchase idea set by the customer. If you can get the customer's agreement on these points, then you can synthesize all kinds of opinions, point out the key points of his agreement, and go along with the customers' thinking in an orderly way with very high thinking ability, so that customers will get into the product context that you sell, and that will be half the battle.

In the process of selling, you gradually let customers express certain points. agree with At the same time, do not spend too much time. In the case of getting the customer's agreement with the product, he hints that the customer's products are very suitable for him, and at the same time, the price performance is better than the similar products. Since the customers themselves agree, the product is good. If it's not natural, it's unreasonable. With this feeling, customers will naturally be able to buy it under the push.

This marketing skill is much more difficult than helping to decide, because such customers themselves can determine whether the product is exactly what they need, and their ideas and attitudes are firm, and a little improper sales promotion may make customers compete with their competitors. Shopping guide Gone, but it is very effective for a customer who is always planning for himself. The wording relation used in this method is especially important. We should try to avoid any words which are enough to cause customers' displeasure. We should be sincere and pay attention to the rationality of language use. Therefore, this method is not as common as other methods, but it is very effective if applied in place.

A mature sales promotion guide can grasp the customer's purchase motivation and use it skillfully, so that it can move customers and stimulate customers' buying impulse and desire to buy.