Messi Department Store Channel Strategy: Let Shopping Experience Is Simple And Thoughtful.

In the initial stage of e-commerce, every enterprise is trying to create a customer experience on the Internet.

When the online shopping mall flourished, the major retailers took the essence from the online shopping experience and pplanted it to the physical store.

Messi store's practice is to combine these two concepts and take the lead of each other, so as to create a consistent and seamless shopping experience that can be used to keep customers and win competition.

Messi stores call it "Omni-Channel strategy".

Under this strategy, a series of pilot projects have been launched by Messi general store and blooming DELL department store, and a number of interactive self-service technologies have been launched to speed up the shopping settlement process and "pplant online shopping experience".

Meanwhile, Messi stores also try to add typical "store characteristics" to its online shopping mall, such as choosing jeans as accurately as trying on the Internet.

Specifically, Messi's twelve O2O channel strategies include:

In September 2014, Messi store became the first retailer to support Apple Pay mobile phone payment system. Due to its fingerprint scheme and near field communication technology NFC chip technology, the industry was optimistic that its off-line, easy identification and other characteristics make it more secure.

Messi's department store will start its trial this autumn and cooperate with Deliv, a service provider, on the day of crowdsourcing. In the United States, it first selected several cities with large sales scale in Chicago, such as Losangeles and Chicago, to purchase PC and mobile phone users on the end line, and purchase goods on the same day.

Online shopping line (BOPS) has been launched since 2013, and has now been implemented by Messi general store.

Messi has piloting several sales related technology innovations in several stores, such as helping shoppers display product matching and commodity information more effectively for consumers, and speeding up the new generation of enhanced handheld terminals and tablet computers. In several stores, Connect@Macy s Centers has been set up in several stores to facilitate online shopping consumers to pick up goods; the number of shop assistants has been increased to provide consumers with style matching suggestions and product recommendations; in some pilot stores, consumers can also display products at mobile stations and large interactive screens, and buy products through mobile phones; and, in some stores, Messi will be able to buy products from mobile phones.

Messi has released the iOS and Android version of the shopping APP, and is constantly improving and adding to help people's shopping experience.

Messi's website developed the new technology concept in San Francisco's innovation laboratory, and quickly developed and applied it. Consumers can shoot and upload any product that they see in daily life. The system will find corresponding or similar products for consumers on the website of Messi, just like identifying songs and artists immediately after "listening to" songs.

This software simulates the process of analyzing human vision cortex, and takes the color, texture, style and shape of products as reference.

For example, if you can take a flower or a flower shirt, you will search for "goods that we meet in these two items in stock" and list the optional shirts and skirts with similar designs.

"It may not be able to find exactly the same clothes, but it will be similar."

This function can also be used to shoot expensive costumes in high-end stores, and then find the same kind of cheap goods.

This application has now uploaded and "absorbed" more than 1000 items of 84 varieties, and will update the inventory every day.

Kent Anderson, President of Messi's official website, said: "when our customers see the dress they like in their friends and celebrities, they can order products directly on macys.com, without spending too much effort to search and get what they want."

This function enables

Easy to store and understand information about discount and coupons, and loyalty to Messi.

It provides seamless and full channel experience and can be used online and offline.

It is the first retailer to use the technology in the US, and has achieved initial success since 2011.

RFID Technology (radio frequency technology or electronic label technology) has improved its inventory accuracy, especially helping companies clearly understand which goods and sizes are available for sale in the Treasury and facilitate timely replenishment.

Recently, the pilot application of RFID technology in fashion category has benefited from accurate real-time inventory check. Messi's formal dress, men's sports jacket and casual pants are selling better.

The RFID application of fashion category will be completed in 2015.

Through cooperation with shopkick, the most widely used shopping application in the world, Messi will promote the use of location technology based on iBeacon technology in all stores. It will also be the largest use of the technology in retail stores so far, and 4 thousand stores will be installed by Messi stores.

Equipment installation will be completed and opened this fall.

The fitting room is equipped with a wall mounted tablet computer for shopkeepers and consumers to search for collocation information such as product color size and product recommendation, etc., and it can also be used to call a shop assistant without a need to go out.

After launching the autumn fashion shopping catalogue, Messi will launch a digital version of Messi's website, making full use of the screen, such as the introduction of 360 degree pictures, watching fashion videos, online personal style mix and match, etc.

Messi desktop matching:

Bloomingdale 's Tabletop Builder:

Messi's online desktop was launched in October 1st to help consumers mix and match furnishings such as tableware, plates, glassware and furnishings.