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    Mercury, Home Textiles, Song Leah And Other Big Names Boarded The Black List Related Businesses Slow.

    2014/12/21 11:37:00 31

    Mercury Home TextilesSong LeahCorporate Attitude

    In March 31, 2014,

    Guangdong

    The list of the first batch of defective commodities released by the Provincial Administration for Industry and Commerce in 2014 is home to many famous brands in the home textile industry.

    14 brands of mercury home textiles, Vannas, sleeps, songs, Leah and hang fat are all substandard products.

    The products of 13 brands such as Sui Bao are judged.

    PH value

    Unqualified.

    Reporter survey found that the national standard GB/T23344-2009 "textile 4- amino azo determination" banned the use of decomposable aromatic amine dyes, the use of decomposable.

    Carcinogenic aromatic amine dyeing

    After long term contact with the human skin, the product will mix with the substances released in the process of human metabolism and produce a reduction reaction to form carcinogenic aromatic amine compounds, which can lead to pathological changes in the body.

    "PH value" refers to the fabric's pH. The national standard GB18401 stipulates that the pH value exceeding the standard will cause skin itch and other inflammation, which will cause more damage to children.

    In accordance with the relevant provisions of the new consumer law, the Guangdong industrial and Commercial Bureau ordered the two items involving the pH value exceeding the standard, including decomposable carcinogenic aromatic amine dyes, which were harmful to human body safety. The enterprises concerned should take measures to stop sales, warning, recall, harmless treatment, destroy, stop production or service.

    Reporters in the follow-up investigation found that although the industry and Commerce Bureau made a corresponding penalty decision, but the response of the enterprises concerned was slow.

    After the incident, only the mercury home textiles released a recall notice on its official website in April 3rd, attached with a picture of the products involved, which indicated that a full refund was made for consumers at the terminal store.

    The rest involved enterprises, and reporters did not find any publicly released recall information on the official website of some enterprises.

    After the incident, a number of people interviewed by JINGWAH home pointed out that the lack of awareness and ability of quality control and control in the upstream enterprises by home textile enterprises led to such incidents.

    However, as a matter of concern, when the problem occurs, silence and avoidance can not solve the problem. It is the best way to regain the consumer's recognition that we can admit the mistake positively, face the consumer sincerely, and maximize the recovery of the losses caused by mistake.

    Related links:

    Through in-depth research on the public space of 63 shopping centers in six cities of Beijing, Chengdu, Shanghai, Shenyang, Xi'an and Zhengzhou, RET Rui Yide China commercial real estate research center officially released the first national shopping center public space research report recently.

    The report points out that the location of the shops around the public space of the shopping center is often the first area to be leased. It can not only enhance the depth of the shops, but also enhance the image of the brand, and the rent will also have a premium of 10%-15% on the price.

    Tong Zhang, an analyst at RET real estate research center, pointed out: "when consumers choose shopping centers, they add more emotional elements. Shopping centers no longer take shopping as the main purpose, but also seek more psychological, spiritual needs and social interaction needs, putting higher requirements on the experience and interest of business environment."

    Public space has also made great contributions to the prominence of shopping center's commercial value.

    First of all, the visuospatial space of public space has also become the front of the shopping center itself or brand.

    In the first tier cities such as Beijing and Shanghai, the average rental cost of advertising in the shopping center is 10000 yuan / month.

    Even in Zhengzhou, Wuhan and other second tier cities, the average rental cost of advertising sites can reach 3000 yuan / month.

    While enhancing consumer desire for shopping, the overall advertising campaign will further beautify the shopping environment of shopping malls and complement each other.


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