Chinese Women's Enthusiasm For Online Shopping Is Among The Best In Asia And Most Of Them Are Bought For Themselves.

According to reports, China's special sale website "

"The rising power of Asian online shopping, jointly published by the the Economist Intelligence Unit 16, shows that women are controlling the power of consumption.

69% of Chinese women prefer online shopping.

In Japan, only 18% of women say they prefer online shopping to physical stores.

Micro-blog users "big galU" wrote: "because there are many good things in Japanese stores, how much of China's online shopping is from Japan, Europe and the United States entities and counters purchase, what can this report say?"

The report also pointed out that cheap goods are one of the main driving forces of online shopping.

62% of Asian respondents agreed that online shopping prices were the most favorable, the highest proportion in mainland China and Korea, about 70%.

For whom?

Ma Yun, chairman of Alibaba's board of directors, said in September this year.

"Business secrets", said: "Alibaba 70% buyers are women, 55% of sellers are women, this is our main resource.

I want to thank women who can't be listed in New York without you. "

Some netizens concluded that "every successful man has a woman behind him, except Ma Yun, because Ma Yun has thousands of black sheep behind her."

On the occasion of the shopping festival, even netizens warned: "fire prevention, anti-theft, anti abortion mothers."

This year's "double 11" day, in the face of the rapidly rising turnover on the big screen, Ma told China CCTV financial channel that he wanted to thank the Chinese women.

"These poor women, you check the statistics, I do not see this data, but I can guarantee that many women buy for their children, for their husbands, for their parents. The women are quite powerful, and women think more about them than men."

However, the latest report from the Economist Intelligence Unit surveyed 5500 female shoppers in mainland China, Hong Kong, Macao, Taiwan, India, Singapore, Japan and South Korea. The results showed that 74% of Chinese women admitted that they spent most of their time shopping online, up from 62% in Asia and 50% in India and Korea.

Of the 67% Chinese women interviewed, they said they felt too indulgent and bought something for their children and family because of guilt.

Lu Zhenwang, who has 280 thousand fans and an e-commerce observer, pointed out in his Sina certified account: "I see, women are used to eating meat and giving men some soup to give them a condolence."

The first Asian female online shopping Research Report also revealed the "Asian women" under the rise of her economy.

The three major trends of power: the "women's money era" - the higher status of women, the more independence of financial affairs, and the "feminist power". Women have strong voice for family spending; "goddess consumption" - loving family members, loving themselves more, and willing to pay for "beauty".

The report shows that over 90% of Chinese women say they are one of the main source of income for their families, while the average Asian is 83%. Chinese women who own their bank accounts also reach 76%, 10% higher than the Asian average.

Women who have the right to speak of money almost dominate the whole family's consumption.

Who knows women's hearts?

With the arrival of the era of "her economy", the consumption behavior of women has become a key issue for businesses to care about.

In mid May this year, Taobao released a group of "24 hours living data", which shows that Chinese women's clothing consumption peak three times a day.

"Mom group" is the main force of Taobao shopping.

As wireless shopping has become a new habit of the people, the consumption peak also presents a "multi frequency" feature.

Especially in terms of mother and baby products, mothers began spending trips at four or five a.m.

In July this year, a consultancy and research company in the field of e-commerce in China published an article saying that China had more male online shoppers than female online shoppers.

But women are the main force in the booming Chinese electricity supplier market.

Chinese women spend more and more online shopping.

More importantly, many female shoppers view online shopping as part of their lifestyle.

They enjoy the fun of online "Taobao" and shopping.

Chinese female consumers spend more money online than men.