Han Style Clothing Pformation Success Line Sales Dropped Nearly 100 Billion

On the day of the "double eleven", Hubei's "hacked hands" cost 2 billion 340 million yuan, and consumption ranked eighth in the country.

But what does not match the consumption power of the Internet is Hubei.

And can not be ranked the first square in the country.

Take Hubei Province

In the first industry, for example, there is a relatively small number of e-commerce shops, the low electricity supplier rate and the lack of innovation capability.

Yesterday, in 2014, Hubei Province garment industry e-commerce experience exchange conference, the province's clothing industry's predicament and opportunities, become yesterday's scene of the 100 garment enterprises steer discussed together.

For the traditional

The market situation is becoming more and more serious.

Reporters learned from the meeting that up to now, the retail sales of apparel lines nationwide were 292 billion 660 million yuan this year, down nearly 388 billion 980 million yuan from last year's last year.

In contrast, the total volume of online retail sales has increased rapidly from 434 billion 900 million yuan last year to 615 billion 300 million yuan this year, an increase of nearly 200 billion yuan.

In recent years, the traditional brands such as Vero, Moda and so on have made great efforts to gather popularity and improve the total retail sales volume.

In such a big change, Han style clothing seems to be slow.

Zhang Xin, vice president of Wuhan Taobao business school, said that the proportion of Hubei's garment industry pformation was relatively low, with only 825 enterprises entering the electricity supplier, accounting for only 3% of the total electricity business of the national clothing enterprises, only 12% of Guangdong province.

"We should know that there are 1500-1800 offline production enterprises in Wuhan."

Take the women's clothing industry with better development in Hubei as an example, the total number of Taobao shops is 88, and only 0.78 in Hubei. In contrast, there are 3.6 in Zhejiang and 8.68 in Guangdong.

Zhang Xin believes that Han style clothing has many advantages such as strong production capacity, large age span and good product quality. "But unfortunately, our R & D capability is not enough, and the products are large and full, lacking in characteristics.

The era of demographic dividend has passed, and now consumer demand is more and more diverse. Only those enterprises with strong style attributes and consumers can succeed in pition.