The Second Child Policy Has Great Potential For Children'S Clothing Market.

Recently, a number of retail stocks involved in the apparel market are benefiting from the good trend of the local apparel retail market.

According to a mid - and high-end brand, the company reported nearly 30% profit in the first half of the year, and its profits outperformed expectations.

The outstanding performance is mainly due to the continuous improvement in the performance of orders and retail stores in the last quarter, and has been out of the past year's stock haze and full recovery.

The market is generally optimistic about the apparel retailing industry. It has led Hongkong's retail stocks to be active, and some consumer retail stocks have been popular.

As a new industry in recent years, the industry has maintained a momentum of rapid development.

As the number of children increases, the market of children's clothing and children's clothing will be further expanded.

According to the relevant statistics of the National Bureau of statistics, in 2011, there were 222 million children and 0-14 children in China. With the liberalization of policies, the number of children will rise again.

At the same time, the increasing disposable income will enhance the desire to buy.

Insiders predict that in the 2012-2017 years, the retail sales of children's clothing market in China will double, and the compound growth rate will reach 20%.

It is estimated that China will be in 2015.

The scale can reach 140 billion yuan.

Economic environment is good, children's clothing consumption ability is increasing.

As China's economic performance is increasingly strong, the process of urbanization is accelerating, urban household disposable income is rising, and the consumption ability of children's wear is also increasing.

According to the report of Frost's Sullivan, global growth consulting firm, the annual disposable income of urban households in China rose from about 15000 yuan in 2008 to about 25000 yuan in 2012, with a compound annual growth rate of about 11.7%.

From 2012 to 2017, the annual disposable income of urban households will continue to grow in double digits.

The strong growth of personal disposable income has accelerated the expansion of China's consumer goods market, including

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According to statistics, the total retail sales of children's clothing increased from 40 billion 300 million yuan in 2008 to 83 billion yuan in 2012.

In order to buy the right baby clothes, consumers are increasingly pursuing the quality of products, fashion design and even brand symbols instead of entangling the price.

Consumption statistics take family as the unit and purchase consumer goods according to economic capacity. Annual expenditure on children's clothing is steadily increasing.

According to statistics, the per capita consumption of children's clothing increased from 350 yuan in 2008 to 740 yuan in 2012, with a compound annual growth rate of 20%.

Relevant people predict that by 2017, the per capita annual expenditure of children's clothing will rise to nearly 1700 yuan, and the purchasing power of consumers will increase the size of children's clothing and create huge business opportunities.

"Two child alone" policy benefits children's clothing industry

The decision of the Central Committee of the Communist Party of China on several major issues of deepening reform in the near future has launched a policy of giving birth to two children for one child.

As of May 31, 2014, there were 271 thousand and 600 couples in the country who had applied for re birth, and 241 thousand and 300 had been approved.

This means that there will be a huge baby boom in the future.

With the implementation of the new policy of two children alone, the number of new born babies in China will further increase.

At present, many domestic population experts expect that after the implementation of the new deal, there will be more than 1 million -200 babies per year.

The new born population will increase to the level before and after 2000, that is, 17 million 800 thousand to 19 million 500 thousand newborn babies every year, which is 9% to 19% higher than that in 2012.

The new baby boom is expected to bring growth potential to the domestic children's wear market and support the expansion and development of China's children's clothing industry.

After years of development, China's children's clothing has gradually formed the scale of industrialization based on the decentralized production and family workshop scale.

Based on the characteristics of children's wear, such as short cycle time, many styles and large demand, the children's clothing industry will grow at a rate of 10%-20% per year. The new birth policy will increase the overall growth rate of children's clothing industry to 30%, and push the market forward.

Middle and high end children's clothing is popular.

There are many products in China's children's wear market, which are divided into three parts: high-end, high-end and low-end. Although the market share of the low-end segment is the largest, the growth rate of the high-end and high-end segment is higher than that of the low end segment.

According to frost Sullivan, the composite annual growth rate of retail sales in the middle and high-end segment was 28% between 2008 and 2012, and it is expected to continue to grow at a rate of 30% from 2012 to 2017.

With the acceleration of urbanization in China, the purchasing power of middle class consumers has increased, and the number of new generation parents has increased. At the same time, the parents born after 80 are in great demand for high-quality children's clothing, and more importantly, the symbol of social status implied by the brand image has promoted the growth of the high-end children's wear market.

In addition, because of the higher profits of high-end children's clothing and the popularity of many merchants, Jizi has a share in the market.

Under the stimulation of various market driving factors, more and more enterprises are joining the children's clothing industry.

At present, the scale of China's high-end infant children's clothing market has exceeded 30 billion yuan.

The children's wear market continues to grow, indicating that the domestic children's clothing market has great potential for consumption, and children's wear market has broad prospects.