How To Increase The Conversion Rate Of Children'S Clothing To Achieve Profit Growth

It's not like big.

Or interlocking business can invest a lot of money to create popularity. The growth of the profit of children's clothing stores in general single store businesses is indeed difficult.

Most of the children's clothing shop owners are mainly water users, almost no marketing, here I want to tell you is a certain amount of traffic on the basis of how to improve the conversion rate to achieve profit growth.

Conversion refers to the realization of purchase.

The percentage of the total number of customers and the total number of customers entering the store has a lot of factors affecting the conversion rate: including the location of the surrounding target customers; product style, style, price orientation, shop decoration, service for the guide, clothing and product mix, and so on, each point has knowledge.

Generally speaking, shopkeepers have to go through a certain surrounding market research before they open the shop before deciding on the shop decoration. When we have opened the shop, we can only observe and analyze the needs of the surrounding target customers, and timely adjust the market positioning of the store products.

Here are the following points:

1, shop decoration: from the perspective of human nature, people are enjoying the type, it is also easy to guide the surrounding environment, consumers like to spend in high-end places, so your shop decoration must be higher than your clothing value, which makes it easy for customers to think that your products are cost-effective.

2. Product mix: Children

Most of the shops are young mothers, who are stepping into your shop with love. At this time, their mothers have impulse to purchase anything useful to their children, so our shop displays many children's products as far as possible while displaying children's clothing, such as beautiful children's bags, beautiful hats, scarves, gloves and so on, so as to increase the interest and stay time of mothers and increase the turnover rate.

Here we introduce "Star Tong" products, their products and business models, we may as well pay close attention to them.

Their home bags and hats are compared to the Korean version, beautiful, marketing mode has a little O2O marketing mode, in a sense, through their mobile phone mall distribution system can expand the display space and time of a single store, increase the attractiveness of customers, and improve the conversion rate.

3, data analysis, conversion rate: we can arrange a shopping guide to bring a pen, a table, how many people in a day, how many people in and out, how many people to consult, consult which products, how many people to buy, from these data can know some problems.

If people come in to ask less people, prove that your product price or style is not suitable for this group of people, for example, if you buy less, you may be because your price or promotion efforts are not enough. This shows that the salesperson's business capability is limited. By analyzing the conversion rate, we can find out the cause of the problem and take corresponding measures.

4, adjust the exposure of products to optimize conversion rate: here is a very important skill. To analyze people who come in, they are more about what products they are looking at, what products they see more, and then by adjusting the exposure of these products, optimizing the number of consultations and upgrading the conversion rate, there are many situations in fact, the products purchased by customers may be turned out in the corner. If there are many such cases, we will analyze whether we are trying to sell most of the customers.