Hugo Boss Plans To Increase Revenue By 25%

German fashion group

We plan to accelerate sales growth and aim at emerging markets and enhance core brands to boost profits.

Hugo Boss group announced before the investor conference in Paris that the group will strive to achieve the growth of high digit sales, and plans to increase Hugo Boss profit margin by 25% from now to 2020.

To achieve these goals, Hugo Boss group will enhance its core BOSS

In order to get 20% of the market share of luxury products.

The ultimate goal is to sell a single private brand through the group's own stores.

Hugo Boss also believes that the "considerable potential" of women's equipment is expected before 2020.

At least 15% of sales.

Through further promotion of garments, footwear and accessories, it is estimated that women's clothing sales will reach two digit growth in the next few years.

HUGO BOSS predicts that by its retail business, sales will grow by at least 75% by 2020.

In addition, the brand intends to expand its storefront sales network through further acquisitions and franchising activities, as well as the wholesale partners in shop outlets, as well as online and in store activities.

Geographically, the group will focus on markets such as Asia, Eastern Europe and the Middle East to consolidate its core European market with "solid" sales growth.

HUGO BOSS CEO Claus-Dietrich Lahrs pointed out: "in the past few years, our strategy has been successful, creating considerable sales and profit growth".

"This strategy has gained further growth and will continue to focus on and enhance the core business of men's and women's clothing brands in the future.

In this way, we can offer attractive brand experience to all customers at all contact points.

At the beginning of November 2014, Hugo Boss warned that sales and profits would be lower than expected in the whole year due to the slowdown in pactions in Europe and Asia.

The company said its trading in the past few weeks has been hit by a 2% growth in net profit in the third quarter, reaching 115 million euros and sales growth of 9% to 717 million euros.