Taobao Case: Guangzhou Children'S Wear Brand To Kill Taobao Store

In recent years, under the impact of a wave of online shopping frenzy, how to keep the profits of physical stores is an important problem that many brand manufacturers need to solve urgently.

Recently,

A children's wear brand made a ban on Internet sales.

The decision of the store is that the company is expected to save the entity store in water and fire through the whole line entity distribution.

"When a dealer found a shop in Taobao, he warned for a fine of 1000 yuan for the first time. If he did not shut the shop, he would contact him offline."

When interviewed by reporters,

A staff member under the brand line told reporters that last month, Brand Company for children's wear had just sealed an online Taobao store with two drills.

"Some brands eliminate online sales, online brands.

It is hard to distinguish true from false.

There are a lot of imitation brand clothes in Guangzhou, marked seven hundred or eight hundred, actually only more than 200. "

The shoppers who shoppers went to Ginza to buy clothes for sale on the Ginza counters, and bought forty percent off copies of the same clothes on the Taobao. Then, because of curiosity and staff members, the other staff members said that the clothing brand of the company was now officially declared: to stop Taobao sales.

The Taobao store you found on the Internet should be sold as a fake.

However, in the era of so much Internet prosperity, a lot of physical operators want to get into the Internet business to get a cup of G.

Why is this brand of children's clothing going in the opposite direction, turning off the electricity supplier and running under the line? Is this not a way to cut off one's own wealth?

Reporters with such queries went to the relevant expert Wang Guangwei to solve the problem.

The practice of this brand children's clothing business is also a necessary means to protect the entity management in Wang Guangwei's view. "Many southern garment manufacturers are refusing to do business now," he explained. "Some of them are already doing it, and have to turn back to pay attention to offline operation."

The root cause is in fact, because the Internet is developed, and consumers can buy everything in the world without leaving home, but every advantage has its disadvantages.

There are so many goods on the Internet that there are plenty of goods available. You can choose sea products, and you can get more goods than 100.

But the biggest drawback is that you can not see the real thing. If consumers see quality or some defects or poor after buying, that is the distrust of this brand. The offline stores will be rejected by consumers in the future.

Online merchants can steal pictures, and self imitation pirates and so on, not only disrupt the order of online Taobao, but also create some bad impression on their brands, and more importantly, it also creates certain business problems for Taobao stores under the line.