Pathfinder And Map Road Join Hands To Create A Better Pattern.

On December, 24 days, Beijing Pathfinder Outdoor products Limited by Share Ltd and Tu Tu (Xiamen) outdoor products Co., Ltd. and the original shareholders of Beijing road jointly signed the capital increase agreement in Beijing. The agreement agreed that the explorers would increase their capital to RMB 15000 yuan by two yuan and obtain a 20% stake after the investment.

With the change of sub equity, as of December 24, 2014, the registered capital of Tu road is RMB 22 million 300 thousand yuan, and the registered capital of the Pathfinder will be changed to RMB 27500 million after the capital increase is completed.

According to the financial data provided by the map, the estimated sales revenue in 2014 is about 280 million yuan, with a net profit of around 540 thousand yuan. In 2013, the main business activities were as follows:

Taking into account the business development status, profitability level and future growth space of the map, the parties agree that the valuation and pricing of the capital increase is based on the road map and the performance performance targets of its shareholders promised 2015 to 2017. The parties agree that the estimated value of the proposed provisional plan is 600 million yuan.

Objective of operating performance in 2015 -2017:

The Pathfinder investment route is from Brand dealer As part of the transformation to the outdoor service providers, the brand management business has begun to go deep from line to line, and build "vertical electronic business platform for outdoor products".

　　 1, to promote the construction of vertical e-commerce platform for Pathfinder

Pathfinder has attached great importance to the development of e-commerce business in recent years. At the same time, with the rapid growth of brand business income, the strategy of building "Outdoor Vertical e-commerce platform" was put forward based on the analysis of the outdoor market environment, user needs and future development in the early 2014 years. It has good resources and practice in multi brand, multi category outdoor products business and 1000 line level above line store management. The Pathfinder has accumulated rich experience in e-commerce business operation and management. This investment will help to integrate rich e-commerce business operation management experience and resources advantages such as multi brand supplier, multi brand store channel management and operation. With the help of graphic resources advantage, it will provide diversified product categories and professional service support for offline outlets for outdoor vertical business platform construction. Through the integration of online and offline O2O management and operation, we will promote the implementation of the "outdoor electronics vertical business platform" strategy and enhance the overall competitiveness of the platform.

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　　 2, deepen resource sharing and expand the audience.

It has built more than 700 outdoor multi stores in the whole country, and has built more than 1000 dozen or more in Zhengzhou, Chengdu, Wuhan and other cities. Large outdoor experience shop At the same time, based on resources such as offline store members and other resources, the company develops outdoor travel business, and builds a profit model of "offline shop + travel service". It can effectively transform store members into travel customers by holding store members' promotion sessions and sharing sessions.

This investment will help to share the resources of both parties and provide more convenient and comprehensive services for outdoor users. Relying on the large outdoor experience shop, road Explorer flagship store and other offline shop resources, it is a member of online activities.

The convenience of offline communication and experience places will further enhance the stickiness and loyalty of members. The full cooperation and cooperation of various resources can meet the different needs of consumers at different levels, and further expand the audiences of the Pathfinder products and services.

　　 3, the two sides shop offline resources complement each other

At present, the channels for the Pathfinder are still dominated by single brand store and boutiques, while the road map is characterized by the outdoor multi store mode, which meets the outdoor needs of different types of consumers by selling multi brand and multi category outdoor products. There are certain differences and complementarities between the offline resources of the two sides in the face of customer groups and products and services provided. This investment will help the Pathfinder to deepen complementary cooperation with the offline shop resources, further optimize the existing offline channel mode of the Pathfinder, develop the special products that are suitable for the shop outlets and members of the road, promote the innovation of the outdoor products category, constantly upgrade the professionalization level of the products, attract multi-level members and consumer groups, thereby promoting the sustained and healthy growth of the company's brand management business.