Sheng Jingsheng'S Innovation Mode: The Core Competitiveness Of The Luo Meng Group

The cradle of the red gang tailor, the Jiangkou Town along the Fenghua River in Ningbo, China's first Western-style clothes shop, the first suit and the first Chinese tunic suit are all produced here.

Nowadays, an enterprise inherits the exquisite skills of the forefathers, and interprets the new generation of red gang culture in the blending of eastern and Western cultures.

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The Luo Meng group was founded in 1984.

Through more than 20 years of inheritance, innovation and development, it has created 15 first in China's clothing industry, with about 5000000000 yuan in fixed assets, 12 core enterprises under the group, 5 overseas offices and 186 national sales branches, and has established a large-scale and strict sales network in China. Its leading product, Luo Meng suit, occupies a second place in the domestic market share.

Innovating business mode and enhancing core competitiveness

As the chairman of the Luo Meng group, Sheng Jing Sheng was once a young and young school. He opened the road of innovation by reformers.

In 1998, Sheng Jingsheng, 28, took over the baton of the Luo Meng group from his father's hand. He skillfully integrated the traditional crafts and modern techniques of the gang and launched it.

It has realized a revolution in the history of Western-style clothes making, changed the traditional sales mode, built a "three in one" market system of stores, shops, agencies and agencies, hired famous designers from China to join the Rome group, and imported intelligent production lines for Western-style clothes.

In just 3 and a half years, Sheng Sheng made the output and sales of the Luo Meng group rise to tenth from the eightieth top 100 enterprises in China, and the market share ranks second among its peers.

Under the control of Sheng Jing Sheng, the Luo Meng group entered the fast track of development, and the brand value increased rapidly.

In 2010, facing the dual challenge of the world's clothing retail giant's flexible business mode and the new sharp manufacturers' accurate grasp of the brand operation mode, Sheng Jing Sheng once again made a self Revolution -- turning to "fast fashion".

The core of "fast fashion", which is understood by the Luo Meng group, is the rapid operation of enterprises and the winning of efficiency.

Sheng Jingsheng is well aware that the success of the international brand "fast fashion" benefits from the outstanding product development model and the fast response supply chain system.

Under normal circumstances, the time from a dealer's order to the delivery of goods to the store takes 60 days to complete.

The short-term goal of the group is to shorten it to 30 days, so as to improve its core competitiveness quickly.

Sheng Jingsheng said with deep feeling.

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Extension of brand connotation and interpretation of new corporate culture

It is the development strategy of the Rome group that "creating world famous brands and taking the road of internationalization" and implementing "multi brand management and diversified development".

Even today, the group still enjoys the brand bonus that year, and the changes in the market and consumers do not allow it to stagnate.

In fact, the investigation and study of the market made Sheng Jing Sheng see the crisis and opportunity of Luo Meng.

"Nowadays people even want to dress up when they attend formal occasions. They no longer like stereotypes and orthodox clothes."

Sheng Jingsheng said, "Luo Meng's clothing style should conform to the change of consumer demand. Of course, the change of Luo Meng can not be changed if he wants to change.

We do not want consumers to have such a question: is this what I know about Roman?

We did not pform earth to earth. We should not say that it is a gradual adjustment.

Diversification has always been the trend of the development of romont group, because single brand can not carry too much brand connotation.

Therefore, the Luo Meng group has expanded its brand.

The Luo Meng group has accelerated the pace of internationalization through cooperation with the international large enterprise groups through the OEM mode of the Roman brand.

Refining management channels and strictly controlling product quality

Luo Meng clothing has condensed the cultural classics of national costumes. The Luo Meng group has demanded its products with the spirit of the red gang. Each product and every process has embodied the inner part of the Luo Meng brand.

The Luo Meng people support the connotation of the brand with quality, inherit the hundred years red gang tailor Seiko fine work, mix modern high-tech advanced production equipment, the product passes through 16 tests and 150 more processes to check at all levels, so that the quality of the Luo Meng brand clothing has reached the acme of perfection.

At present, the Luo Meng group has passed the ISO9001 international quality system certification and the ISO14001 international environmental management system certification. It has a product design and quality supervision team of over 400 people every year. Each process has a quality one vote veto system. The production of the Luo Meng suit has achieved the perfect combination of "fine sewing, fashionable design and comfortable wearing".

The quality management system is becoming more and more perfect, and the idea of "quality is the life of an enterprise" has penetrated into the hearts of every employee. For several years, Luo Meng clothing has been appraised by the national clothing quality supervision and inspection center as the trademark of top quality products and Chinese suit industry, and has won the favor of consumers at home and abroad through good quality control.

The Luo Meng people, facing the modernization and facing the international market, take the Luo Meng brand as the core competitiveness, take innovation, quality and culture as the brand support point, adhere to multi brand and diversified development. At present, they are enthusiastically striving to become the biggest and strongest clothing enterprise in China, and strive for the goal of China's first clothing brand.