Great Changes Have Taken Place In The New Format Of Shopping Centers.

2014 is a long winter for China's department stores. Compared to the first three quarters of Wangfujing, Tianhong, Cui Wei shares, Beijing's urban and rural stock market and the first five shares, we can see that in the 1-9 quarter of this year, in addition to the 6.42% growth of the rainbow's revenue, the other four major stores suffered heavy losses in the three quarter. Beijing's urban and rural operating income dropped 11.64%, Cui Wei side dropped 9.09%, and Wangfujing and first shares fell 6.77% and 2% respectively. The decline in revenue from general merchandise stores has become the norm.

Closed door for 97 days. INtime Department store Hangzhou second shop reopened, this time it changed its new name: West Lake Yintai city. Turning West Lake Yintai into a shopping mall closer to shopping center on consumption experience is the goal set before transformation. Ye Xiaojing, general manager of West Lake store of Yintai department store, said that West Lake's Yintai reload is not only a renewal of the surface equipment, but also the transformation from general merchandise to shopping mall.

Shopping centers are sweeping across the country, including some department stores. It is understood that the future development of Wuhan Wu Shang Group is almost no longer related to department stores, but mainly by shopping centers. At the same time, Tianhong Department Store is also accelerating the shopping center.

The head of cosmetics District of Jinhua bell tower shop, frankly speaking, is subject to the area, structure and location. The century golden flower bell tower store has many "bruising". Xi'an The downtown area is also a popular tourist destination. Traffic jams and parking are inconvenient. " The helplessness of Jinhua bell tower in the century represents the helplessness of many old department stores, and the restriction of location and area makes them unable to move. Beginning in 2013, the Century Golden Flower has opened two full format shopping centers. In the group planning, the century golden flower bell tower store will focus on magnifying the advantages of its cosmetic area.

Emphasizing experience At the moment, shopping centers seem to be one of the outlets for department stores, but in fact, "shopping centers are becoming more and more, and new shopping centers are hard to grow. In addition to the popularity of two Wanda Plaza and the rapid progress of Ningbo Raffles square and impression city, the commercial atmosphere of other shopping centers in Ningbo has not been cultivated." Zhou Ting, general manager of Ningbo Anyuan commerce and Trade Co., Ltd. believes that the root of the problem lies in the fact that the shopping center has springing up everywhere and opened itself as a convenience store at home.

In addition to the impact and "temptation" of e-commerce and shopping centers, traditional department stores are also facing the problem of profit space squeezing and brand homogenization brought about by joint ventures. Although most department stores do not yet have the ability to transform themselves from the joint mode, self employment has become the consensus of more and more department stores. Some hundred stores have tried to develop their own brands, such as the new world department store program to fiscal 2015, increasing the number of private brand "LOL" stores over 20.