Hongkong'S Retail Sales Rebounded In November

Total retail sales increased by 4.1% in November.

Even the impact of the sale of iPhone6 smart phones, there is still a moderate increase, ending the fall in October.

The total retail sales in November amounted to 41 billion 300 million yuan (HK $, the same below), an increase of 4.1% over the same period last year.

After deducting price changes, the total retail sales in November increased by 7 .5% compared with the same period last year. The growth in total and volume was lower than the increase in November last year.

In the first 11 months, the total retail sales increased by 0.2% and the total sales volume increased by 0.8%.

Press

Major category analysis showed that sales of department stores increased by 4.9%; sales of goods in supermarkets increased by 3 .5%; drugs and cosmetics increased by 10.3%; cigarette and alcoholic products increased by 10.2%; electronic products and other consumer durable goods increased by 35.4%.

On the other hand, sales of watches and jewellery fell by 2%.

Down 4%; other unclassified consumer goods fell 2.2%; fuel fell 4.4%.

The spokesman pointed out that the year-on-year growth in retail sales recorded a rebound, mainly due to the gradual stabilization of consumer sentiment and the marked increase in the same month's tourism industry, which also supported retail sales.

The short term performance of retail sales in Hongkong still depends on the situation of employment and income, and the pace of expansion of the tourism industry. Meanwhile, we must face the uncertain external environment and the uncertainties caused by the change in the consumption pattern of visitors.

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With foreign businesses such as Carrefour, WAL-MART and other retail giants, using the "hypermarket" mode to instilling new consumption ideas for domestic consumers, it also completely changed the traditional retail formats.

Successful cases have brought countless foreign companies to follow suit.

In July 2004, Tesco, the world's third largest retailer from the UK, spent 2 billion 100 million yuan to acquire 50% stake in Tesco's Tesco supermarket, and renamed the supermarket as "Tesco Tesco".

The late Tesco Tesco should catch up, but the accident is that it has not done anything for a long time.

The reason for this is that when Tesco chose to use the 1 to 1 double management structure of the new group, it controlled the property acquisition, store location investigation and design, and had the right to purchase and operate.

This decision made the company unable to face a tiger's situation, which directly led to its stagnation in China.

It was not until 2007 that Tesco bought a 90% stake from Dingxin group to end the three year internal friction.

Tesco Tesco, who reformed the mountain river, has missed the best stage of development.

At this point, other foreign supermarkets have already completed the strategic layout.

Carrefour takes Shanghai as the center to radiate East China. WAL-MART is concentrated in the Southern China area with Shenzhen as its center. The number of the two giants in the Chinese market has already broken hundreds of times, which not only steadily occupy the first tier cities, but also gradually penetrates into the two or three line market.

To seize the market, Tao Erkang, chief executive officer of Tesco Tesco, said: "200 stores will open in 5 years."

But in fact, the number of Tesco Tesco shops was less than 90 at that time, which is equivalent to the expansion of 22 new businesses every year.

In order to achieve this goal, Tesco Tesco has chosen to temporarily leave the market of giants such as Beijing and Shanghai, and turn to Qingdao, Weifang and other two or three northern cities. These market competition is not fierce enough to ensure their development.

During that time, Tesco Tesco opened the site.

But unlike Carrefour, who is good at choosing shops close to mature communities, Tesco Tesco, who hopes to overlay the market in quantity, is too blind in site selection and often opens up without market analysis.

The most typical is a store opened by the train station in Qingdao. It seems that the flow of people is like weaving, but no one will stay for large purchases.

In addition, the "hypermarket" mode has entered the domestic market for several years, the former high-end aura has long been dispersed, and increasingly to the traditional commercial super pition.

Carrefour, WAL-MART and so on have deliberately reduced the proportion of household appliances and clothing products, and gradually increased the daily consumption and fresh consumption ratio of customers with high repetition consumption rate.

However, Tesco Tesco still keeps its original pattern. In general, thousands of square meters of shops, half of which are electrical appliances, imported foods and other categories, are discouraged by ordinary consumers.

This form of "supermarket in the supermarket, the mold of the store", let Tesco Tesco fall into the strange circle of "constantly opening stores and closing stores".

Every time the opening of new stores was bustling, it didn't take long to return.