Keqiao'S Garment Industry Opens Up A New Blue Ocean

In the past 2014, it is a year for Keqiao clothing enterprises to improve their quality. In this year, many garment enterprises have gone out of their own way of development through transformation and upgrading. In the current complex macro environment, they have handed out a fairly good report card: in the first 11 months, the output value of clothing and apparel industry in Keqiao district was 6 billion 200 million yuan, up 6.2% over the same period last year, and the profit was 220 million yuan, an increase of 11.2% over the previous year.

　　 Upgrading quality to dominate the high-end market in Europe and America

Foreign trade export has always been the main market for the production and development of garment enterprises in our district. But in recent years, with the vigorous development of garment enterprises in Southeast Asia and Vietnam, and the rising labor costs in China, the garment enterprises in our district have encountered unprecedented challenges.

However, the Boya Garments Co., Ltd. is located in Ping Shui this year. clothing Foreign trade exports showed strong momentum. In the first 11 months, exports rose to second in the region, with an increase of over 20%. "Speeding up the adjustment of product structure and paying attention to the development of medium and high grade products." Li Yajian, director of Boya apparel company, said that over the past two years, the company has focused on the development of European and American markets, and now many famous brands from the world choose from "liberal art". The European and American markets have been expanding in the "foreign trade" share of "liberal" and become the new growth point of foreign trade export this year.

Like the Boya apparel company, many garment export enterprises in our district have abandoned the low grade market which won the profit in the past by relying on running volume, actively promoted quality upgrading, and even took the initiative to seize the middle and upper grade market in Europe and America. The latest statistics from the Keqiao District Commerce Bureau: in the first 11 months of this year, the garment export business of the whole region reached 320 million dollars, up 3.47% from last year. "Although compared with the average export level of the whole region, the rise is slower, but compared with the first half of the year growth rate of 2.58%, the garment export in our district has picked up significantly." Insiders say.

　　 Original design to play a la duo effect

Not long ago, at the international clothing OEM fair in Shenzhen, more than 160 down garments displayed in the Keqiao creative park's Bai Si fashion design company, nearly 100 were among buyers. Since this year, Bai Si clothing company has increased market analysis and original design, and the output of down garments has increased to about 80 thousand.

After three or four years of incubation and cultivation, the original design room in Keqiao creative park has become a success of ODM (original design). It has been very famous both in Keqiao clothing manufacturers and in Hangzhou and Shanghai apparel brands. In the creative garden, the original design has brought a batch of brand clothing orders. Driven by this, garment manufacturers in our district and surrounding areas have become their best partners.

Not long ago, a creative garden, Zola. Latest fashion The design room plans to organize the "wool textile brand docking conference". Its design of more than 20 new woolen fabrics has been matched by many brand clothing companies in Shanghai and Hangzhou.

　 E-commerce starts a new "blue ocean"

With the double "eleven" and double "twelve" surrendering powerful shopping lists, even the traditional Keqiao entrepreneurs no longer doubt the huge market of Internet traders. In this great change of consumption pattern, many enterprises in Keqiao garment enterprises have emerged, or made wedding clothes for the Internet operators, or created their own brands, and opened a "blue sea".

Located in Ping Shui, Kai House Industrial Co., Ltd., originally engaged in Garment foreign trade In the past two years, we have been focusing on design. Through e-commerce, its brand "Kai Moorhouse" is becoming more and more famous.

Orient warship Garments Co., Ltd., located in Ke Yan Street, is determined to do fine leisure down garments. With the improvement of visibility in the industry, more and more network operators are coming to look for Orient ship design and production. "This year, online contributions account for more than 40% of the company's production." Zhang Libiao, the company's operator, admitted that it was the online sale of online traders and so on, that the sales volume of the "Eastern ship" would be maintained above 20% this year.