Leadership Rules For Female Executives

The most successful women in the world are very

Even when faced with obstacles, they never shrink back.

They are capable and devote a lot of time to what they do.

But more importantly, they have the desire to do great things.

Ernst & Young (Ernst&Young) global vice president Bess Brooke (Beth Brooke) was diagnosed with a degenerative hip disease at the age of 13, and doctors thought she might no longer be able to walk.

Before surgery, Bess himself.

In the future, we must walk (no, she wants to run), and aspire to become one of the best young athletes in the world.

Later, she not only walked, but also joined several sports teams in high school, winning several MVP awards.

When she was in college, she played the college sports meet as a team member of the basketball team.

At the critical moment in her life, she made up her mind to never give up.

Later, she took the same determination into her career.

Today, she has become one of the 100 most influential women in the world.

These most successful women are not fearless, but they can face their fears and challenge themselves.

It takes courage.

In 2011, Bess.

Mooney (Beth Mooney) became CEO of Bank of America KeyCorp.

Among the top 20 banks in the United States, she is the only female CEO.

At the beginning of his career, Mooney was only a secretary of a local bank in Texas, USA, with an annual salary of $10 thousand.

But she soon realized that she needed more.

In 1979, she traveled to every big bank in Dallas, hoping to get a job in the management training department of these banks.

In the office of the manager of Republic Bank of Dallas in Dallas, she refused to leave unless the manager agreed to give her one.

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After waiting for three hours, the manager finally agreed to give her a chance, on the condition that she got the MBA degree that night.

This is a turning point in her career.

There were other turning points in her career, each of which was due to her bravery.

In order to achieve greater success, you must have a lot of influence.

When Michel Michelle just entered the Starbucks coffee chain, she was asked to build a growth strategy for a newly released drink, Xing Bing Frappuccino (Frappuccino).

Her mantra was: "let's think about how big it can be done."

After countless hours of creative screening, she decided to locate Star Ice music as an entertainment drink and include ice cream and new flavoring.

Finally, Star Ice Lecong, a selection of only two flavors, has become a popular beverage with numerous ingredients, with a $2 billion market in the world.

When she took over the Best Coffee in Seattle, she continued to carry out the strategy of "big or go-big-or-go-home". "Best"

She decided to work with BurgerKing, Delta, Subway and other convenience stores and supermarkets to push Best brand to a new height.

In one year, the Best coffee chain grew from 3 thousand stores to more than 50 thousand stores.

Aileen, Rosenfeld (Irene Rosenfeld), the current CEO of the former CEO and Mondelez international company of Kraft Foods, is very familiar with risk taking.

A few years ago, she completed the acquisition of Cadbury, the British candy company (Cadbury).

Not long after, she shocked the business community again and split Kaf food company into two independent companies.

To change your strategy, you need to make a big bet, but never act recklessly. Instead, you need to base your decisions on careful research.

You need to know what your success will bring, and whether you can bear the blow of failure.