Rugao Casing Wins National Collective Trademark Registration

The collective trademark of the Rugao casinho trade association, the graphics trademark of Rugao casing City, will officially become the only collective trademark of the casing industry in the future through the preliminary announcement of the national trademark office.

This means that the Rugao casing will have a "golden card" and a new development platform.

Collective trademarks, also known as "group trademarks", are registered in the name of groups, associations or other organizations, which are used by members of the organization in commercial activities to indicate the user's membership in the organization.

At present, there are more than 400 casing enterprises in the whole city, producing 350 thousand casings per year, exporting more than 4000 tons of casings, selling more than 3 billion yuan, and exporting more than 1/3 of the total volume of the country.

Although the export situation has tightened in recent years, the performance of leading enterprises in the industry has been increasing, but not yet independent.

However, some small and medium-sized enterprises with higher export dependence began to get into crisis.

The head of the city casings Association said that with the "big name card" of the collective trademark, as long as the subordinate enterprises of the chamber of commerce can catch up with Rugao as the "China casing city", it will increase exports.

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It is understood that the city casing trade association was founded in 2011, the Municipal Industrial and commercial bureau and the municipal government organized 15 casing enterprises to form the backbone, aiming to make the city's casing industry develop together and push forward the implementation of the casing brand strategy.

To this end, the Municipal Industrial and commercial bureau put forward the goal of "cultivating trademark brand to boost the development of the casing industry". Through a variety of ways such as prior intervention, investigation, regular guidance, department coordination, communication and so on, a number of famous and famous brands such as "longevity", "Qingfeng", "Zhengda" and "Tianlong" have been nurtured, laying a solid foundation for the successful registration of the "Rugao casing" collective trademark.

In 2012,

According to the good development trend of casing industry cluster, product cluster and intensive operation, the Municipal Bureau of industry and Commerce put forward a proposal to the municipal government: "through the registration of collective trademarks, the formation of mother and child brand, the implementation of Rugao brand and enterprise brand" double brand "strategy, the Rugao casing industry bigger and stronger brand.

In the same year, the city casings chamber of Commerce put forward a registration application for "Rugao casing" collective trademark to the State Administration for Industry and Commerce Trademark Office, and the whole industry and Commerce Department followed the service.

After a two-year review by the government led, departmental promotion and trade associations, the collective trademark was announced in the first instance of January 27th this year, and a trademark registration certificate can be obtained at the end of April.