Oscar Won The Reputation Of "Golden Wheat Award".

Under the bright stars, the golden wheat award, known as the "Oscar" in the electricity business, has been selected for the 98 shortlist cases after the first trial. It was finally announced in Hangzhou in the afternoon.

By virtue of "the goddess's new clothes integrated marketing" and "the world's first cloud conference" and "slow love and slow life", three outstanding items of the whole category are "the Grand Prix", the ladies' Gold Award, the bronze medal and the video category "Silver Award" four heavyweight Awards.

Attracted the representatives of Ali, Jingdong, Amazon China, No.1 store, vip.com and other famous platforms and more than 2500 sellers rushed to the scene to catch up with "Star".

The more than 300 participating cases, by more than 40 senior experts in electricity industry through the initial evaluation, discussion, appraisal, reconsideration, voting and other rounds of evaluation and the introduction of the avoidance principle, selected 98 cases of finalists. Finally, Yin man has successfully won the gold medal for women's wear with outstanding marketing operation strength, and the only "full court award" of the whole category has been collected.

With the development of the Internet, in recent two years, various categories of e-commerce brands have been fission and breeding, developing, tens of thousands of women's clothing brands. Why can emann can sweep away four awards? From what angles do we define the value of the "Oscar" award in the electricity business? Maybe we can get the answer through the case of winner.

The new clothes of Goddess and

The spark that has touched is the innovation of the commercialization mode of entertainment, providing a new imagination space.

Zhang Yingxuan, vice president of public affairs at Yin man, said that the marriage with the goddess's new clothes was a successful project of entertainment marketing in 2014.

"Goddess's new clothes" for the first time mixed the mix of e-commerce, TV online shopping, stars joined fashion designers, and achieved a variety of breakthroughs and innovations in business and entertainment marketing.

In this project, Yin man integrates the traditional media, new media, plane, network, video, station and station, from the pre warm-up, program hot broadcast and follow-up extension to form a three-dimensional propagation of 360 degrees.

On the other hand, through the goddess's new clothes, Yin man realized the breakthrough of multi screen interaction, watching and buying, and at the same time, by taking advantage of the star effect of the program, further deepened the layout of "interactive marketing fans economy" and moved towards a strong brand marketing road.

Zhang Yingxuan introduced the 15 series of new clothes of the goddess in the program. More than 12 stars such as Xiong Dailin, Alyssa Chia, Shang Wenjie and so on were the sales guides of Yin man. Among them, the sales of the NANA series single down clothing sold in the ninth phase had exceeded 7000.

Tmall data show that since the launch of the goddess's new clothes, the number of visitors has increased by 427% in the three hours of the first night, attracting new fans by the goddess to ease the about 13000000 performance.

In addition, another important project in 2014, "the first cloud conference in the world", has attracted a lot of attention.

People in the industry have lamented that moving the conference to the online stage is a very bold pioneering practice, so that the news conference of some people who belong to some tall people will become popular and accessible to everyone.

As a strong brand of the electricity supplier industry, Yin man gave the industry a lesson of Internet thinking.

With the enthusiasm of the cloud conference, we develop two interactive links to open up the PC and mobile terminals to guide users to participate in activities and get the form of coupons for drainage so as to increase the volume of traffic and increase sales.

It is these two important projects that made the IMMAn brand break through growth and win more honorary awards for IMMAn, becoming the biggest winner of the golden wheat award.

It is reported that founder and CEO

Personally appearing in the golden wheat awards ceremony, brings the "let the world not hard to do the brand" to share.

"What trends will the next five years of the Internet brand show? I think there are three: brand personalization, supply chain information and designer brand ecosystem clustering," Fang Jianhua said.

People familiar with Yin man know that this brand of "cotton and flax literature and art" originated from foreign trade foundry and grew up on the platform of Yu Taobao mall.

In 2013, double eleven, Yin man ranked first in women's clothing category with 120 million yuan sales volume. This year's double eleven, including Yin man, Hui Mei Group has set a sales performance of 185 million yuan.

Does the brand marketing road of Yin man predict the next five years of online brand? It is worth looking forward to!