Fashion Design: Industrial Chain Collaborative Innovation Ushering In A New Height

This year, China's fashion design has ushered in a brand new development. China International fashion week The increasingly intense design shows a feast, and the designer brand continues to mature and progress on different sales platforms. The new Chinese style design of the smart -APEC leader's clothing "new suit" has not been reduced, which is enough to witness and interpret the 2014 of Chinese fashion design.

Industrial chain collaborative innovation ushering in new heights

On the evening of November 10, 2014, the leaders of the 21 economies dressed in "new suits" presented gracefully in the water cube of Beijing, so that every member of the APEC team was exulting and encouraging the design of "new suit" to show their heads in front of the international lens. Behind this glory is the result of concerted efforts of designers, colleges, enterprises and other sectors.

In 2014, Liu Yuanfeng, member of the leading group office of Beijing preparatory work, vice chairman of the China Fashion Designers Association and President of Beijing Institute Of Fashion Technology, said that the APEC leader's costume design and production work was officially launched in late December 2013. The Beijing APEC preparatory work leading group office directed the design invitation letter to 70 national enterprises, 259 designers and 18 college fashion designers.

In late February 2014, 455 design manuscripts came from all over the country and concentrated on the Beijing Institute Of Fashion Technology, which carried out specific tasks. In March 8th, in the first round of evaluation, 60 design manuscripts came to the fore. In early March, the confirmation letter was sent from the jury. The designer of the confirmation letter should start making samples. In late August, the leaders and spouse costumes were finally confirmed, and then the clothing entered the tense production process. At the end of October, more than 40 garments of leaders and spouses of 21 economies came out.

It is no wonder that one year, repeated modification and meticulous production, no wonder, on the day of the final announcement in November 10th, many designers and fabric suppliers were all excited and excited.

Sun Ruizhe, vice president of China Textile Industry Federation, said that the design of APEC clothing is a typical example of collaborative innovation in industrial chain. On the one hand, the designer is shown in the media, but on the other hand, behind every designer is a very large upstream fabric team, dozens of enterprises, and designers work together to perfect the way of industrial chain collaborative innovation. This innovative way has been explored by us over the past few years.

In fact, not only is this APEC meeting, but the cooperation between designers and fabric suppliers has already been integrated in the China fashion week. "We are now studying the" 13th Five-Year plan ". In fact, many Chinese textile and garment SMEs, including how to realize the spanformation of China's textile industry to the competitive edge of innovation elements, is the key to the future development. The textile industry is dominated by small and medium-sized enterprises. At present, fluctuations in prices of raw materials such as cotton and chemical fiber are uncertain. Factor It makes the development of enterprises face more challenges. Collaborative innovation is a very good direction, but how to carry out it concretely and how to effectively integrate the vertical and horizontal industrial chain is also our constant exploration. Sun Ruizhe said.

New opportunities for China's design development

At present, the downward pressure on China's garment industry is enormous. market The problem is also a problem of industrial structure. The phenomenon of overcapacity and homogenization is serious, and industrial upgrading will inevitably require design innovation. The appearance of "new suit" provided great opportunities for the spanformation and upgrading of the garment industry and the improvement of the innovative ability of fashion design.