South Korea: The Use Of BOA Shoelace Lock Technology No Shoes With Good Market Prospects.
In the 90s of last century, when the American surfer Gary Hammerslag was doing sports, he found that shoelaces on shoes had caused a lot of trouble. BOA shoelace lock Technology. With the support of this technology, sports shoes can still be tightly worn on the feet without shoelaces. Today, this laced sneakers are warmly welcomed in the Korean market. Reebok, Puma and Korean local brands have launched this kind of brand. No shoes 。
Recently, reports from the Korean times learned that shoes without shoelaces are becoming more and more popular. Shoe manufacturers have made technological innovations, and have launched various kinds of shoes that do not tie their shoes.
More and more outdoor brands and sports brands have started producing this kind of shoes with "BOA shoelace lock technology". At the beginning of this year, in order to celebrate its 20th anniversary celebration, Reebok launched a sports belt called "Insta Pump Fury". Reebok Co executives said: "this sneaker is very popular in Korea. More and more Koreans like outdoor sports. They like shoes that are good in performance and convenient to wear.
Last year, the brand of international sports shoes and clothing. Puma A shoelace running shoe, called "Disk Blaze 2", was also launched in the Korean market. The shoe was first introduced in 1992 to save athletes from shoelaces.
South Korea's local brands have sold about 1000000 pairs of hiking shoes made of BOA technology since 2007. Another famous outdoor brand in Korea, K2, also produced the "Omega" series of hiking shoes in 2012. The first batch of shoes was sold out in two months.
According to news reports, there are 150 kinds of shoes with BOA free technology. The technology was first introduced to Korea in 2000 and used for ski boots for the first time.
Wada Suich, a Boa technology executive, said the company also used the technology on top of other products, such as helmets and Bracers.
Gary Hammerslag, a surfer and entrepreneur in California, invented the technology in the 90s of last century. At that time, he discovered that traditional ski boots and ice hockey shoes always encounter such or other problems when tying shoelaces, causing many inconveniences to athletes. After a series of research, he developed the BOA shoe lacing technology.
It is understood that traditionally, Shoelace With the function of fixing shoes and feet, BOA fast tying technology can make wearers easily complete the process of lacing and breaking. It uses wire instead of traditional shoelace, and a circular knob to control the tightness. This system can be applied to almost all kinds of shoes, completely replacing the traditional tie.
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