Wenzhou Children'S Shoes Reported Good News 2014 To Sell 11 Billion 500 Million Yuan

Yang Shi Chen said, although the economic environment has an impact on enterprises, but in the past two years, with the change of consumption concept and fashion trend, Wenzhou children's shoes, known for their fashion, stand out and develop rapidly.

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Compared with me, good example, Ben Tsai, Kanu, Yijia and other enterprises grew by more than 20% over the same period, while the "Du Wei" brand has maintained a growth rate of about 50% for three consecutive years.

Lv Daoguo, chairman of Zhejiang good example children's products Co., Ltd. said that sales volume increased by 20%~30% last year by improving the quality of products.

This year's sales of new health function shoes have reached 30~40 million pairs.

The development of electronic commerce has also become a major reason for the growth of many children's shoes enterprises in Wenzhou.

"We started flagship stores in Tmall in 2013, and sales in 2014 have exceeded 3 million yuan, and sales in 2014 are more than 7000 pairs."

Gong Dechi, chairman of Wenzhou canu shoes industry Co., Ltd., said that sales of children's shoes reached about 1800000 pairs last year, up 20% over the same period last year.

In the face of economic cold winter, the children's shoes industry in Wenzhou is holding together for warmth.

Member enterprises have been settled in Taobao city.

The Wenzhou children's shoes Association, which has been established for more than a year, has been awarded the "service economy pformation demonstration spot" by the Municipal Federation of industry and commerce. It founded the shoe box production base, and pioneered the new mode of "business support association". The production of many members' shoes is mainly produced by the manufacturer's shoe boxes or most of them are produced by the chamber of Commerce. The production cost will be around 10% of the production and business income, and the chamber will be given independent hematopoietic engineering and the financial difficulties will be solved.

Li Weijuan, director of Zhejiang Leather Industry Association, said

Through self innovation, opening up professional markets, expanding e-commerce and other diversified forms, the industry achieved counterattack in the cold winter, and injected new vitality into Wenzhou's revitalization of the real economy.