The Best Salesperson And The Highest Salary.
First, before sale.
Dead work
1, familiar with the goods in their own store, can soberly know which product is suitable for what kind of customers, estimate that every product can be remembered in the heart.
2, to master the customer psychology, this is the most difficult, through the wear and visit the store after the customer's entry to the store, to determine what kind of product the customer wants.
3, professional degree of holding; do professional advice and matching, let
customer
Choose not only your own satisfaction, but also the satisfaction of your friends around you.
4, increase your knowledge and know more about your work or relative to customers. You can find common topics when chatting with customers.
5, customer files, leaving customer information, easy to better serve customers.
Two, understand the conditions of customers, in promoting their products, potential users will often have a variety of psychological changes, if salesmen do not carefully try to figure out the mentality of users, do not take "watching Kung Fu", it is difficult to see each other's real.
intention
。
How to promote products to different users and see what kind of people they belong to, we can take different measures for different types of users to achieve "targeted" and thus achieve twice the result with half the effort.
1, pretentious
This type of people always shows a very clear understanding of whatever products they produce. They always treat with a kind of disapproving look. This type of people generally have superior economic conditions and are mostly intellectuals.
Countermeasures: this kind of person likes to listen to compliments, you must praise him (her) more, to cater for her self-esteem, and never laugh or criticize him.
2, be short tempered, sing a different tune.
Temper, and doubt everything, patience is very poor, like to teach people, often unreasonable temper, and sometimes like to "sing a different tune" with you.
Strategy: smile and feel good about it. First, admit that the other person is reasonable and listen more. Don't be flattering by the threat of the other party. You should move him or her with a humble speech.
When the other party has a sense of superiority in front of you and understands the benefits of the product, it usually buys it.
3, indecisive:
It is hard to predict the meaning of buying, sometimes enthusiastic, sometimes cold and changeable.
Countermeasures: first of all, we should get the trust of each other. This type of people will think "negative thoughts" when they are sober thinking.
4, cautious.
This type of person has economic strength. Sometimes he keeps silent at the scene and sometimes asks questions. His tone or movement is slow and careful. He usually stays at the scene longer.
Strategy: to cater to his (her) speed and speak as slowly as possible so as to make him (she) feel believable, and when explaining the function of the product, it is best to use expert words or real facts, and emphasize the safety and superiority of the product at the same time.
5, greedy and cheap.
I hope you give him (her) a lot of concessions, just want to buy, like to bargain.
Countermeasures: talk about the uniqueness of the product, give him or her a product or set up a free checklist, highlight the after sale service, and let him (she) feel that it is cost-effective to accept this product.
Women are more common.
Focus on fashion retail first micro community (clothing retail display)
6. Come and go.
When we pass a check, we always say that he (she) has limited time. This type of person is actually concerned about quality and price.
Countermeasures: praise him (she) is a living and full of people, and directly say the benefits of the product, to focus on, do not beat around the Bush, as long as he (she) trust you, this type of person is usually very straightforward.
7, the economy is not enough.
This type of people want to buy, but there is no excess money, and find a lot of reasons, but they do not want to buy.
Strategy: as long as we can make sure that he or she is interested in or wants to treat the product, and if there is no money, we should try to stimulate his (her) desire to buy, and compare it with other people, so as to make him unbalanced.
Three, product related knowledge (popular characteristics)
1. Novelty
This is the most striking feature of popularity.
The emergence of popularity is based on the psychology of consumers seeking change and the pursuit of "new" expression.
People hope to break through the tradition and look forward to the affirmation of new life.
This is mainly manifested in the three changes of color and style.
Therefore, enterprises should grasp people's "fickle" psychology to cater for the need of "seeking difference" in consumption.
2, short time
"Products" will not be popular for a long time. If a style is accepted by the public, it will negate the original "novelty" characteristics, so that people will start a new "novelty hunt".
If the popular style is abandoned by most people, the fashion will go into recession.
3. Popularity
A fashion can only be accepted by most target customers before it becomes truly popular.
Following and imitation are two popular behavioural characteristics.
Only a small number of people adopt the trend of popularity.
4. Periodicity
Generally speaking, a fashion from fashion to disappearance will appear in the past few years.
In this way, popularity shows the characteristics of cycle.
Four, sell yourself to customers. In sales activities, people and products are equally important.
According to the New York Sales Association, 71% of people buy from you because they like you and trust you.
Therefore, the salesperson should win the trust and interest of customers.
Guide buyers need to do the following:
1, smile
Smile can convey sincerity and charming smile is practiced for a long time.
2. Praise customers.
A compliment may keep a customer, which may lead to a sale or change the bad mood of a customer.
3, pay attention to etiquette.
Etiquette is respect for customers, customers choose those who can make them happy.
4, pay attention to image.
The shopping guide appears in front of the customers with professional image. It can not only improve the working atmosphere, but also gain the trust of customers.
The so-called professional image is to guide the buyer's clothing, posture, mental state, personal hygiene and other appearance, can give customers a good feeling.
5. Listen to the customers.
One of the common faults of a salesperson who is not experienced is that he always talks about customers until they are bored.
Listening carefully to customers' opinions is one of the most important ways to establish trust relationship with customers.
Customers respect those guides who can listen carefully to their opinions.
Five, the usual mistake made by salesmen to promote sales to customers is feature marketing. They introduce products, materials, quality and characteristics to customers, without telling customers what benefits and benefits these characteristics can bring.
Shopping guide must remember: we sell not products, but products to the interests of customers - products can meet the needs of customers, what benefits to customers.
The shopping guide can be divided into three levels: the low level shopping guide talks about the product characteristics, the intermediate shopping guide speaks about the advantages of the product, and the senior guide tells the product interest points.
- Related reading
- Fashion shoes | Jordan Air Zoom 85 Runner Red, White And Black Shoes, Exposure, Light And Breathable
- Fashion brand | Japan Fxxking Rabbits New Malaysia Limited Stores Will Open Soon
- Expo News | 2019寧波時尚節暨第二十三屆寧波國際服裝節開幕在即
- Shoe Express | Bailian Bliss L', Avenue, We Will Eventually Meet.
- Industry Overview | Hundreds Of Textile Industry Standards Are Listed In The Second Batch Of Standard Revision Projects In 2019.
- Industry Overview | Cotton Purchase In Akesu Area Of Xinjiang
- News Republic | 2019寧波時尚節暨第二十三屆寧波國際服裝節新聞發布會
- Fashion shoes | 亞瑟士 GEL-BND 兩雙秋季全新配色鞋款下月發售,前衛新風尚
- neust fashion | 美棉|記憶匠心獨運,演繹潮流與溫馨
- Instant news | Nike CEO Replace Ebay CEO Before Taking Over To Accelerate The Layout Of The Electricity Supplier
- How To Make Your Product Display More Magnetic?
- Nike Is Committed To Supporting Football.
- Inventory: A Review Of Seven Wolves In 2014
- Coach Wants To Go Up Tall And Plan To Buy Us First Lady Shoes For $600 Million.
- Wear A Dress Inside To Change The Body To Keep Slim.
- Pure White Beauty, Dressed In Sweet Taste, Touching.
- Sports Shoe Classification And Performance Will Not Suffer.
- Learn Choi Soo Young To Wear A Bright Sweater To Create A Simple And Innocent Child.
- EVA Knowledge Of Shoe Materials Lets You Buy Shoes.
- Nanette Lepore Sells Majority Stake To Break Through