Large Taichung Department Store Performance Increased Significantly

In 2014, it was the most abundant year in the industry. The overall performance was as high as 54 billion 720 million yuan (including tax) (NT $, the same below), compared with 50 billion 610 million yuan in 2013, with an annual growth rate of 8.1%. On the whole, the average performance of each department store grew by more than 10%, including fine products, sporting goods, household appliances, food and catering.

Among them, the Taichung department store estimated that the revenue of new light and three cross department stores in 2104 amounted to 16 billion 800 million yuan (including tax), which is 7% higher than the 15 billion 800 million yuan in 2013, and is expected to be renewed.

"The Department Store Leader" is the throne, and far from last year, its revenue reached 10 billion 800 million yuan, which not only set a record of 3 years of operation and annual revenue, but also leapt to the first 10 stores in the Far East department store.

Taichung new light three Yue and far and wide two hundred large flagship department stores, in 2014, amounted to 27 billion 600 million yuan, including half of the overall performance of the Tai Taichung department store, and established the status and market share of the 7 department store circle.

The performance of Taichung's old department store is not bad enough. Among them, Zhongyou department store's revenue in 2014 was 8 billion 830 million yuan, an annual increase of 6.8%. The revenue of Guang San SOGO department store last year reached 7 billion 220 million yuan, an annual increase of 9.6%.

Taichung department stores said that as far as the Taichung department store market in 2014 was concerned, the better performing businesses included fine products, sporting goods, household appliances, food and catering, infant products and so on, with an average growth of more than 10%.

Take Guang San SOGO department store as an example. Last year, household appliances grew by more than 20%, infant products 15%.

There is also a 14% growth.

Guang San SOGO said that in 2014, because of the outbreak of food safety problems, many people simply started cooking at home, promoting the sale of small household appliances, while jogging was the main reason for the selling of sporting goods.

Continuation of the 2014 buying, 2015 New Year's day 4 days even false, Tai Taichung department store market also issued a red plate, of which, the new light three cross department store 4 days of performance over 300 million yuan (including tax), an annual increase of 60%.

This year, the 2 day holiday of new year's Day is more than last year's holiday, and the 3 points of the new light and three points offer the main reason for the surge in performance.

In addition, Taichung's long distance hundred days of new year's 4 days even created 260 million yuan's success, increased by over 10% annually, and Zhongyou department store's growth in food and gourmet performance led to a sharp increase of 32% in the new year's day, while the SOGO store in Guang San also grew by 28%.

Looking forward to the 2015 Taichung department store market, Lan Zhuocheng, a far distance store manager in Taichung, said that although the second half of this year is expected to become a skirmish for the presidential election, it will certainly affect the overall buying of the department stores. However, Taichung is still confident about its performance. In 2015, its revenue target of 11 billion 600 million yuan (including tax) increased by 7% annually.

Taichung old department store analysts pointed out that 2014 is the best performance of the Taichung department store in recent years, and almost all kinds of businesses are growing.

Looking forward to this year, as Taiwan's economic growth rate is estimated to be between 3 and 4%, although the base period is already high, it is expected that the Taichung department store market will remain 3 to 5% growth in 2015.